---
title: "Media Planning and Buying Services"
ocid: "ocds-h6vhtk-030a76"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-030a76"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-030a76.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-030a76.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF SUNDERLAND"
published: "2022-04-20"
---

# Media Planning and Buying Services

Buyer: UNIVERSITY OF SUNDERLAND  
Current stage: Award  
OCID: ocds-h6vhtk-030a76

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## Summary

The University of Sunderland is inviting tenders for "Media Planning and Buying Services" in the advertising and marketing industry category. This procurement process is currently at the Award stage, with the contract expected to commence in April 2022 and running for a duration of three years, with an option to extend for an additional two years. The total estimated contract value is £3 million over five years, equating to approximately £600,000 per annum, subject to change based on the University’s needs. The deadline for the submission of tenders was 12 noon on 14th February 2022.

This tender presents significant opportunities for businesses within advertising and marketing services, especially those experienced in media planning and purchasing for educational institutions. Companies capable of handling student recruitment campaigns and brand awareness initiatives through various media channels would be particularly well-suited for participation. Small and medium-sized enterprises (SMEs) may find this tender beneficial, as it is designed to accommodate a diverse range of suppliers, with the University also open to spending additional budget should requirements evolve during the contract term.

## Notice

Awarded The University of Sunderland and its subsidiaries would like to invite tenders to provide planning, sourcing and purchasing of media, using different media channels for its student recruitment and brand awareness campaigns and other advertising requirements, including B2B media buying.Working with the University of Sunderland and its subsidiaries commencing approximately April 2022, the tender is for a period of 3 years' with the option to extend for 2 years' in 12 monthly increments. The overall contract value is estimated at GBP PS3 million over 5 years' (the maximum contract length) i.e. GBP PS600,000 per annum (excluding VAT where applicable) - note there are no guarantees on spend levels. We also reserve the right to spend an additional 100% of the original anticipated budget, subject to changes to requirements across the University, for the duration of the award, and purchase some elements of local media directly where we have existing contracts.

### Lot Information

Lot 1

AwardedThe University of Sunderland and its subsidiaries would like to invite tenders to provide planning, sourcing and purchasing of media, using different media channels for its student recruitment and brand awareness campaigns and other advertising requirements, including B2B media buying.Working with the University of Sunderland and its subsidiaries commencing approximately April 2022, the tender is for a period of 3 years' with the option to extend for 2 years' in annual increments. The overall contract value is estimated at GBP PS3 million over 5 years' (the maximum contract length) i.e. GBP PS600,000 per annum (excluding VAT where applicable) - note there are no guarantees on spend levels. We also reserve the right to spend an additional 100% of the original anticipated budget, subject to changes to requirements across the University, for the duration of the award, and purchase some elements of local media directly where we have existing contracts.Expressions of interest and tender documents are available via In-Tend https://in-tendhost.co.uk/universityofsunderland/aspx/HomeNote closing date for return of tenders and documents is 12 noon - Monday 14th February 2022. Additional information: Any commissions under this contract or framework maybe subject to external funding from bodies such as DfE, Arts Council, Heritage Lottery Fund, LEP, etc and the successful suppliers will be expected to work with the University on any funding applications where appropriate. This list of funding bodies is not exhaustive

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/010320-2022 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Apr 2022 |
| Submission deadline | 14 Feb 2022 |
| Future notice date | Not specified |
| Award date | 7 Apr 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £3,000,000 |
| Lots value | £3,000,000 |
| Awards value | Not specified |
| Contracts value | £3,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF SUNDERLAND |
| Additional buyers | EUROPEAN UNION |
| Locality | SUNDERLAND |
| Post town | Sunderland |
| Postcode | SR1 3SD |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC44 Sunderland |
| Local authority | Sunderland |
| Electoral ward | Millfield |
| Westminster constituency | Sunderland Central |
| Delivery location | TLC23 Sunderland, TLI4 Inner London - East |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | RH ADVERTISING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services

## Release History

- 20 Apr 2022 at 15:47 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/010320-2022
- 13 Jan 2022 at 11:03 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/000990-2022

## Notice URLs

- http://www.rhadvertising.co.uk/
- http://www.sunderland.ac.uk
- https://in-tendhost.co.uk/universityofsunderland/aspx/Home
- https://in-tendhost.co.uk/universityofsunderland/aspx/HomeNote

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-030a76. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-030a76.json.