--- title: "ID 2342618 DfE TNI - Advertising and Marketing Services" ocid: "ocds-h6vhtk-030ad5" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-030ad5" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-030ad5.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-030ad5.json" source: "Find A Tender Service" current_stage: "Award" buyer: "TOURISM NORTHERN IRELAND" published: "2022-01-13" --- # ID 2342618 DfE TNI - Advertising and Marketing Services Buyer: TOURISM NORTHERN IRELAND Current stage: Award OCID: ocds-h6vhtk-030ad5 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-030ad5) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-030ad5.json) ## Summary The public procurement process managed by Tourism Northern Ireland involves a contract titled "ID 2342618 DfE TNI - Advertising and Marketing Services." This procurement falls under the services category, specifically focusing on advertising and marketing services. The process is currently complete, with a notable recent amendment allowing a contract extension until 16 February 2024. This extension request includes an increase in contract value by £10,500,000 to accommodate unforeseen demands resulting from the Covid-19 pandemic. The procurement was conducted using a limited procedure without prior publication of a call for competition, and compliance with the Public Contracts Regulations 2015 has been ensured. This tender presents significant opportunities for businesses in the marketing and advertising sectors, especially those specialising in creative agency services, online and offline media services, and content creation. Companies that can demonstrate robust marketing strategies, business continuity plans, and competitive pricing will find themselves well-positioned to compete for these service lots. Given that the anticipated contract values for each lot range from £3 million to £12 million, there is potential for substantial business growth for those who secure these contracts. ## Notice Following a competition advertised in the Official Journal of the EU on 29/09/2019 the Department for the Economy Tourism NI entered into a contract for the supply and delivery of its marketing and associated services, but due to the impact of Covid-19 the level of support required by the tourism industry has been unprecedented and unforeseen at the time of securing the contract. This contract has 8 months remaining on the initial contract period, with 3 x 12 month options to extend. Therefore, Tourism NI requires a variation to the value of the contract to avoid an imminent change in supplier which would incur substantial inconvenience/duplication of cost, and to ensure continuity of service to cover until 16/02/2024. This will allow sufficient time to retender the contract. Tourism NI wishes to increase the value of the contract by PS10,500,000 ex VAT (50% of the original contract value), to cover requirements until 16/02/2024. Tourism NI is relying on the Regulation 72(1)(c) provision as the need for change could not have been foreseen by a "diligent" Department, the changes do not affect the overall nature of the contract or exceed 50% of the value of the original contract value. Covid-19 could not have been predicted; therefore, these increased requirements could not have been foreseen or accounted for when estimating the contract value at the time of tender. The services provided through the contract will remain in line with those specified at the time of going to tender. The proposed change to the estimated contract value does not exceed this threshold. ### Lot Information Strategic and Lead Creative Agency Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of PS4m Lot 2: Online Media Services with an estimated contract value of PS3m Lot 3: Offline Media Services with an estimated contract value of PS6m Lot 4: Design, Marketing and Content Services with an estimated contract value of PS8m. Options: 3 options to extend for periods of 1 year each Online Media Services Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of PS4m Lot 2: Online Media Services with an estimated contract value of PS3m Lot 3: Offline Media Services with an estimated contract value of PS6m Lot 4: Design, Marketing and Content Services with an estimated contract value of PS8m. Options: 3 options to extend for periods of 1 year each Offline Media Services Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of PS4m Lot 2: Online Media Services with an estimated contract value of PS3m Lot 3: Offline Media Services with an estimated contract value of PS6m Lot 4: Design, Marketing and Content Services with an estimated contract value of PS8m. Options: 3 options to extend for periods of 1 year each Design, Marketing and Content Services Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of PS4m Lot 2: Online Media Services with an estimated contract value of PS3m Lot 3: Offline Media Services with an estimated contract value of PS6m Lot 4: Design, Marketing and Content Services with an estimated contract value of PS8m. Options: 3 options to extend for periods of 1 year each ### Procurement Information Regulation 72(1)(c) provision as the need for change could not have been foreseen by a "diligent" Department, the changes do not affect the overall nature of the contract or exceed 50% of the value of the original contract value. Covid-19 could not have been predicted; therefore, these increased requirements could not have been foreseen or accounted for when estimating the contract value at the time of tender. The services provided through the contract will remain in line with those specified at the time of going to tender. The proposed change to the estimated contract value does not exceed this threshold. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/001085-2022 | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Limited | | Procurement method details | Award procedure without prior publication of a call for competition | | Tender suitability | Not specified | | Awardee scale | SME | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 13 Jan 2022 | | Submission deadline | Not specified | | Future notice date | Not specified | | Award date | 20 Feb 2020 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | £31,500,000 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | TOURISM NORTHERN IRELAND | | Locality | BELFAST | | Post town | Northern Ireland | | Postcode | BT2 7ES | | Country | Northern Ireland | | ITL 1 | TLN Northern Ireland | | ITL 2 | TLN0 Northern Ireland | | ITL 3 | TLN06 Belfast | | Local authority | Belfast | | Electoral ward | Central | | Westminster constituency | Belfast South and Mid Down | | Delivery location | TLN Northern Ireland | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 3 | | Supplier names | LOUD MOUTH MEDIA; MAMMOTH DESIGN CONSULTANTS; TRAMWAY INVESTMENT HOLDINGS | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79341000 - Advertising services - 79341200 - Advertising management services - 79341400 - Advertising campaign services ## Release History - 13 Jan 2022 at 17:25 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/001085-2022 ## Notice URLs - https://etendersni.gov.uk/epps - https://ted.europa.eu/udl?uri=TED:NOTICE:095930-2020:TEXT:EN:HTML - https://www.tourismni.com/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-030ad5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-030ad5.json.