---
title: "Media Buying and Planning , affiliates and aggregators management"
ocid: "ocds-h6vhtk-030b91"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-030b91"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-030b91.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-030b91.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "POST OFFICE LTD"
published: "2022-01-15"
---

# Media Buying and Planning , affiliates and aggregators management

Buyer: POST OFFICE LTD  
Current stage: Award  
OCID: ocds-h6vhtk-030b91

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-030b91)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-030b91.json)

## Summary

The procurement process for Media Planning and Buying services was conducted by the Post Office Ltd, based in London, UK. The main category is classified under advertising services, specifically aimed at helping the Post Office identify and select optimal media channels for its marketing activities. This tender, which has been completed, involved a competitive negotiation procurement method, and the relevant contract was signed on 31st August 2021, valued at £65 million. The cancellation status of related lots indicates adjustments in the procurement process that may affect future engagement.

This tender presents significant opportunities for businesses engaged in advertising, marketing consultancy, and media management services. Companies specialising in media planning and buying, particularly those with expertise in various marketing channels such as digital, social, and influencer marketing, would be well-positioned to compete. The tender's scope highlights the need for thorough analytics and attribution modelling, underscoring the demand for innovative solutions that can effectively measure marketing effectiveness and impact. This could drive growth for firms able to offer advanced reporting tools and marketing effectiveness strategies.

## Notice

Media Planning and Buying services to help the Post Office identify and select the best media channels in which to place its marketing activity for brand/propositions, products and services and manage and deliver the media buying aspect of those channels and the provision of any relevant tools (including reporting tools). This includes attribution modelling including econometric modelling

### Lot Information

Media Planning, buying and Attribution

media planning and buying services to help the Post Office identify and select the best media channels in which to place its marketing activity for brand/propositions, products and services and manage and deliver the media buying aspect of those channels and the provision of any relevant tools (including reporting tools). The channels currently include AV (audio visual such as TV), radio, OOH (Out of Home), print, digital, social, PPC and influencer and media partnership, and marketing effectiveness and requires attribution modelling including econometrics to accurately measure the impact of marketing activity on key performance metrics.

Options: 2 year contract with 3 x 1 year potential extensions tim

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/001272-2022 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Competitive procedure with negotiation |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Jan 2022 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 30 Aug 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £65,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | POST OFFICE LTD |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC2Y 9AQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI43 Haringey and Islington |
| Local authority | Islington |
| Electoral ward | Bunhill |
| Westminster constituency | Islington South and Finsbury |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DENTSU LONDON |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services

## Release History

- 15 Jan 2022 at 17:34 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/001272-2022

## Notice URLs

- http://https://www.postoffice.co.uk
- https://ted.europa.eu/udl?uri=TED:NOTICE:223312-2020:TEXT:EN:HTML
- https://www.postoffice.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-030b91. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-030b91.json.