---
title: "Media Planning and Buying Services including Attribution Modelling; and Management of Affiliates and Aggregators."
ocid: "ocds-h6vhtk-030b92"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-030b92"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-030b92.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-030b92.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "POST OFFICE LTD"
published: "2022-01-15"
---

# Media Planning and Buying Services including Attribution Modelling; and Management of Affiliates and Aggregators.

Buyer: POST OFFICE LTD  
Current stage: Award  
OCID: ocds-h6vhtk-030b92

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-030b92)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-030b92.json)

## Summary

The procurement process titled "Media Planning and Buying Services including Attribution Modelling; and Management of Affiliates and Aggregators" was conducted by the Post Office Ltd, focusing on the advertising and marketing services industry. The procurement stage has reached the award phase, with the contract awarded for the management of affiliates and aggregators to Awin Ltd, valued at £50,000,000. This contract was signed on 31st August 2021 and includes a potential extension for three additional years. The operational area encompasses London and the wider UK, adhering to the selective procurement method under a competitive procedure with negotiation.

This tender presents significant opportunities for businesses specialising in advertising, marketing services, and affiliate management. Companies that excel in managing relationships with publishers and price comparison websites would be particularly well-suited to compete, as they can enhance performance and reporting systems. With the potential for future contract extensions, this presents a strategic avenue for growth for firms looking to partner with a well-established public body like the Post Office.

## Notice

Management of Affiliates (publishers who promote Post Office products who are recruited through direct relationships and the contracted Affiliate Network) and Aggregators (Price Comparison Websites) to enhance relationships, identify new relationships, grow performance, deliver reporting and process payments.

### Lot Information

Management of Affiliates and Aggregators

Management of Affiliates (publishers who promote Post Office products who are recruited through direct relationships and the contracted Affiliate Network) and Aggregators (Price Comparison Websites). This includes growing performance by enhancing relationships and identifying new relationships, deliver reporting and processing payments

Options: 2 year contract with potential of 3 one year extensions

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/001273-2022 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Competitive procedure with negotiation |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Jan 2022 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 30 Aug 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £50,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | POST OFFICE LTD |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC2Y 9AQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI43 Haringey and Islington |
| Local authority | Islington |
| Electoral ward | Bunhill |
| Westminster constituency | Islington South and Finsbury |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | AWIN |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services

## Release History

- 15 Jan 2022 at 17:38 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/001273-2022

## Notice URLs

- https://ted.europa.eu/udl?uri=TED:NOTICE:223312-2020:TEXT:EN:HTML
- https://www.postoffice.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-030b92. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-030b92.json.