---
title: "Search Engine Optimization"
ocid: "ocds-h6vhtk-030cd7"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-030cd7"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-030cd7.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-030cd7.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "FIRST TRENITALIA WEST COAST RAIL LIMITED"
published: "2022-09-13"
---

# Search Engine Optimization

Buyer: FIRST TRENITALIA WEST COAST RAIL LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-030cd7

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-030cd7.json)

## Summary

The procurement process for the contract titled "Search Engine Optimization" in the advertising and marketing services category involves the buying organisation, FIRST TRENITALIA WEST COAST RAIL LIMITED, based in London, United Kingdom. The procurement stage is in the award phase, with the contract being active as of 12th September 2022. The main aim is to enhance Avanti West Coast's search engine visibility and revenue through SEO services, with a specific focus on increasing direct bookings through organic search. The procurement method used is a negotiated procedure with prior call for competition.

This tender presents growth opportunities for businesses specializing in SEO services, particularly those with a track record of improving organic search performance and increasing online visibility. Companies experienced in providing full-service SEO solutions are well-suited to compete for this contract. The contract value is 713,382 GBP, and the successful agency will potentially have a contractual period of up to 3 years, including an option for extension. The deadline for submission was on 18th February 2022, with a detailed requirement of showcasing expertise in the Organic Search space to benefit from this procurement opportunity.

## Notice

All participating Tenderer's will need to demonstrate a broad range of expertise in the Organic Search space, with the aim to increase Avanti West Coast's SERP (Search Engine Results Paid) visibility and revenue driven through Search Engine Optimization (SEO).

### Lot Information

Lot 1

A key objective for Avanti West Coast is to increase the volume of people booking directly over other online train ticket retailers; given Organic Search currently accounts for a large portion of web and app traffic and revenue - Avanti West Coast require a full-service SEO agency to continue to improve performance in this space.

Options: We are working towards appointing an Agency to provide SEO Services from 1st Oct 2022, for a 2+1 contractual option i.e. 2 years fixed period (24 months) with an option to extend for an additional 1 year (up to 12 months) . This will take the shortlisted agency potentially up to 30th September 2025.

Renewal: We are working towards appointing an Agency to provide SEO Services from 1st Oct 2022, for a 2+1 contractual option i.e. 2 years fixed period (24 months) with an option to extend for an additional 1 year (up to 12 months) . This will take the shortlisted agency potentially up to 30th September 2025.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/025646-2022 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Negotiated procedure with prior call for competition |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Sep 2022 |
| Submission deadline | 18 Feb 2022 |
| Future notice date | Not specified |
| Award date | 11 Sep 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £713,382 |
| Lots value | £713,382 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | FIRST TRENITALIA WEST COAST RAIL LIMITED |
| Locality | LONDON |
| Post town | West London |
| Postcode | W2 1AF |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | Hyde Park |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 13 Sep 2022 at 11:54 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/025646-2022
- 19 Jan 2022 at 14:10 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/001598-2022

## Notice URLs

- http://redirect.transaxions.com/events/Om2Af
- http://www.avantiwestcoast.co.uk
- https://www.avantiwestcoast.co.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-030cd7. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-030cd7.json.