---
title: "Contract for Digital Marketing Services"
ocid: "ocds-h6vhtk-030cee"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-030cee"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-030cee.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-030cee.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "LIVERPOOL JOHN MOORES UNIVERSITY"
published: "2022-12-06"
---

# Contract for Digital Marketing Services

Buyer: LIVERPOOL JOHN MOORES UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-030cee

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-030cee)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-030cee.json)

## Summary

In Liverpool, Liverpool John Moores University is looking to award a contract for Digital Marketing Services. This selective procurement process involves developing an innovative digital advertising strategy to drive student recruitment and engagement. The contract, with a value of £750,000, was signed on 1st November 2022, and the award is currently active.

This tender by Liverpool John Moores University offers business growth opportunities for agencies with expertise in advertising and marketing services. The University seeks to enhance its online presence and student recruitment efforts through a comprehensive digital strategy. Businesses specialising in digital advertising, brand awareness, and online marketing techniques would be well-suited to compete in this procurement process.

## Notice

We are looking for an agency that can support University recruitment plans by developing and delivering (along with student recruitment and marketing staff) an innovative digital advertising strategy to drive prospective student engagement and conversion from pre-applicant to enrolled student. The strategy should seek to support student recruitment targets by increasing student numbers and applications from underrepresented groups. It should also seek to support the retainment of students by attracting those who share our brand values and fully understand the University offer prior to application or enrolment. The University brand was updated in 2020 and has been used to help strengthen our digital presence online through consistent messaging and visuals. The University is therefore also seeking an agency that has experience in online brand awareness and building techniques who can support the communications of our brand values (student focused, community, courageous and inclusive).

### Lot Information

Lot 1

We are looking for an agency that can support University recruitment plans by developing and delivering (along with student recruitment and marketing staff) an innovative digital advertising strategy to drive prospective student engagement and conversion from pre-applicant to enrolled student. The strategy should seek to support student recruitment targets by increasing student numbers and applications from underrepresented groups. It should also seek to support the retainment of students by attracting those who share our brand values and fully understand the University offer prior to application or enrolment. The University brand was updated in 2020 and has been used to help strengthen our digital presence online through consistent messaging and visuals. The University is therefore also seeking an agency that has experience in online brand awareness and building techniques who can support the communications of our brand values (student focused, community, courageous and inclusive).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/034488-2022 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Dec 2022 |
| Submission deadline | 21 Feb 2022 |
| Future notice date | Not specified |
| Award date | 1 Nov 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,540,000 |
| Lots value | £1,540,000 |
| Awards value | Not specified |
| Contracts value | £750,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LIVERPOOL JOHN MOORES UNIVERSITY |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | N/A |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | City Centre North |
| Westminster constituency | Liverpool Riverside |
| Delivery location | TLD North West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ANYTHING IS POSSIBLE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services

## Release History

- 6 Dec 2022 at 13:52 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/034488-2022
- 19 Jan 2022 at 16:10 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/001621-2022

## Notice URLs

- http://www.ljmu.ac.uk
- https://in-tendhost.co.uk/ljmu/aspx/Home

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-030cee. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-030cee.json.