--- title: "Research into the English Medium Instruction (EMI) market in China" ocid: "ocds-h6vhtk-030d52" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-030d52" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-030d52.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-030d52.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "BRITISH COUNCIL" published: "2022-01-20" --- # Research into the English Medium Instruction (EMI) market in China Buyer: BRITISH COUNCIL Current stage: Tender OCID: ocds-h6vhtk-030d52 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-030d52) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-030d52.json) ## Summary The British Council is seeking proposals for a tender titled "Research into the English Medium Instruction (EMI) market in China." This initiative falls under the category of research and development services, specifically targeting the international student market for EMI in China. The procurement stage is currently in the Tender phase, with submissions due by 2:00 PM on 10th February 2022. The aim is to partner with a research agency to gain insights into various market factors, and the contract period will last 180 days, beginning from the award date on 11th February 2022. This tender presents significant opportunities for businesses, particularly those specialising in market research, educational consultancy, or data analysis. Companies that can demonstrate expertise in segmenting diverse student demographics and understanding market dynamics in the education sector will be well-positioned to compete. As the research will cover factors such as market size, geographic distribution, and future growth potential within the EMI framework, firms capable of providing in-depth analysis and innovative solutions are encouraged to engage in this bidding process. ## Notice We are seeking to partner with an insights/research agency, aiming to gain an understanding of the international student market for EMI in China and many other factors listed in the RFP document. ### Lot Information Lot 1 We are seeking to partner with an insights/research agency, aiming to gain an understanding of the below:1. Potential size of the international student market for EMI in China2. Potential size of the domestic EMI market in China 3. Demographic and other profiling data for segmentation - i.e. students from Africa/students from other countries/students from China- Size and growth rate of each segment4. Geographic distribution and types of programs of educational institutions for both international and domestic segments - where are students going and what are they studying? 5. Actual volumes over the last 5 years for both international and domestic segments 6. Predicted future growth and future market potential7. What is the current practice around evidence of English proficiency for institutions in these segments? For instance, do they set their own requirements or are these mandated? Is there a standard list of accepted tests and minimum score or do institutions set their own? What are the institutions' unmet needs/pain points?8. In EMI institutions, who are the decision makers and how are decisions made if EMI institutions set requirement of standardised English assessments. This will be helpful to understand the chance of IELTS penetration in the market. 9. Role of Digital/Remote testing/student movement- We want to try and understand how digital is increasingly paying a greater role - i.e. a student who was planning to leave China and physically study in UK ...then may actually have been unable to do this due to pandemic. This seems to have been a catalyst for testing to become fully remote and also studying fully remotely without attending in-person. It seems it will also remain as an option post-pandemic. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/001721-2022 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 20 Jan 2022 | | Submission deadline | 10 Feb 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BRITISH COUNCIL | | Locality | TARIQ BIN ZAID STREET, DUBAI | | Post town | Not specified | | Postcode | N/A | | Country | Not specified | | ITL 1 | Not specified | | ITL 2 | Not specified | | ITL 3 | Not specified | | Local authority | Not specified | | Electoral ward | Not specified | | Westminster constituency | Not specified | | Delivery location | Not specified | ## CPV Codes ### Divisions - 73 - Research and development services and related consultancy services ### Codes - 73000000 - Research and development services and related consultancy services ## Release History - 20 Jan 2022 at 13:59 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/001721-2022 ## Notice URLs - http://www.britishcouncil.com - https://in-tendhost.co.uk/britishcouncil - https://in-tendhost.co.uk/britishcouncil/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-030d52. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-030d52.json.