---
title: "(NU/1589-44) CRM platform to manage marketing automation, lead nurturing and lead generation"
ocid: "ocds-h6vhtk-0310f0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0310f0"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0310f0.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0310f0.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NEWCASTLE UNIVERSITY"
published: "2022-01-31"
---

# (NU/1589-44) CRM platform to manage marketing automation, lead nurturing and lead generation

Buyer: NEWCASTLE UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-0310f0

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## Summary

Newcastle University is seeking a supplier to develop a CRM platform for marketing automation, lead nurturing, and generation, under the tender titled "(NU/1589-44) CRM platform to manage marketing automation, lead nurturing and lead generation." This procurement, classified under programming services for packaged software products, is currently in the Award stage, having begun on 31st January 2022. The awarded contract, with a value of £136,734, was signed on 18th January 2022. The location for delivery is the UK, and the process followed was a selective procurement method using a restricted procedure.

This tender presents significant opportunities for businesses specialising in marketing technology and CRM solutions. Companies that excel in software development, particularly in areas such as automation, data management, and reporting tools, are encouraged to participate. The requirements highlight the need for capabilities such as contact management, lead scoring, and GDPR compliance, making this an ideal opportunity for SMEs that can offer innovative solutions tailored to enhance marketing operations and support Newcastle University’s growth objectives both nationally and internationally.

## Notice

We are seeking to appoint a supplier to work on the next phase of our marketing automation and CRM integration, which will support the optimisation of specific elements of the platform, as well as the introduction of new functionality, to further support the future growth of the organisation - nationally and internationally. The supplier needs to have ability to support tactically, strategically and with implementation of new functionality as Newcastle University marketing department and the chosen platform develop. The platform specifically is required to have ability to: 1) Host and maintain Newcastle University's contact databases 2) Contact segmentation 3) Lead scoring 4) Lead nurturing and generation 5) Marketing automation 6) Email communications and campaigns 7) Ability to manage and maintain contact enquiries centrally 8) Landing page creation 9) Ability to track paid activity and retarget contacts 10) Blog hosting and publishing 11) Chat agent and bot functionality 12) Detailed reporting and dashboards including attribution 13) CTAs and form submissions 14) Dedicated IP for email 15) Governance and user permissions/levels 16) Host content on multiple sub domains 17) Technical and strategical support 18) Website CMS 19) Capacity requirement: Minimum 217,000 contact records Minimum 150 user licences

### Lot Information

Lot 1

We are seeking to appoint a supplier to work on the next phase of our marketing automation and CRM integration, which will support the optimisation of specific elements of the platform, as well as the introduction of new functionality, to further support the future growth of the organisation - nationally and internationally. The supplier needs to have ability to support tactically, strategically and with implementation of new functionality as Newcastle University marketing department and the chosen platform develop. The platform specifically is required to have ability to: 1) Host and maintain Newcastle University's contact databases 2) Contact segmentation 3) Lead scoring 4) Lead nurturing and generation 5) Marketing automation 6) Email communications and campaigns 7) Ability to manage and maintain contact enquiries centrally 8) Landing page creation 9) Ability to track paid activity and retarget contacts 10) Blog hosting and publishing 11) Chat agent and bot functionality 12) Detailed reporting and dashboards including attribution 13) CTAs and form submissions 14) Dedicated IP for email 15) Governance and user permissions/levels 16) Host content on multiple sub domains 17) Technical and strategical support 18) Website CMS 19) Capacity requirement: Minimum 217,000 contact records Minimum 150 user licences

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/002646-2022 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 31 Jan 2022 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 18 Jan 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £136,734 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEWCASTLE UNIVERSITY |
| Locality | NEWCASTLE |
| Post town | Newcastle upon Tyne |
| Postcode | NE1 7RU |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Monument |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | NEWCASTLE UNIVERSITY |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support

### Codes

- 48480000 - Sales, marketing and business intelligence software package
- 72210000 - Programming services of packaged software products

## Release History

- 31 Jan 2022 at 09:48 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/002646-2022

## Notice URLs

- https://ted.europa.eu/udl?uri=TED:NOTICE:318079-2020:TEXT:EN:HTML
- https://www.ncl.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0310f0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0310f0.json.