---
title: "Channel Strategy and Planning"
ocid: "ocds-h6vhtk-03115d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03115d"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03115d.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03115d.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "MINISTRY OF JUSTICE"
published: "2022-01-31"
---

# Channel Strategy and Planning

Buyer: MINISTRY OF JUSTICE  
Current stage: Award  
OCID: ocds-h6vhtk-03115d

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03115d)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03115d.json)

## Summary

The Ministry of Justice has completed a procurement process for a contract titled "Channel Strategy and Planning," which falls under the advertising and marketing services category. This limited procurement was executed without prior publication due to an urgent need for short-term contract services, focusing on creating actionable communication channel plans. The procurement took place in the UK, with the contract valued at £50,000, and the award was signed on 5th January 2022.

This tender presents significant opportunities for businesses, particularly those specialising in advertising, media planning, and data analytics. Companies that can offer comprehensive communication strategies and channel optimisation across multiple platforms, including online and offline media, would be well-suited to compete. The involvement of a well-recognised buyer, the Ministry of Justice, enhances the potential for future collaborations, thereby supporting business growth in the public sector.

## Notice

The scope of services within this Call-Off contract include the following: * The Agency may translate communications strategy into, and producing, actionable, effective, cost efficient and measurable communications channel plans across all relevant channels, including online, offline, owned and earned, as well as paid-for. This may include, but is not limited to: * providing detailed media recommendations * building audience models using Client and industry data * using data and analytics to justify investment decisions * developing channel recommendations in light of both audience data and creative content fit with channel * briefing our media buying partner to the standard Government Communication Service format * enabling MOJ to sponsor and promote content beyond traditional bought media across a number of channels such as TV, radio, press, events (e.g. arts, sports, awards) and digital platforms

### Lot Information

Lot 1

The scope of services within this Call-Off contract include the following: * The Agency may translate communications strategy into, and producing, actionable, effective, cost efficient and measurable communications channel plans across all relevant channels, including online, offline, owned and earned, as well as paid-for. This may include, but is not limited to: * providing detailed media recommendations * building audience models using Client and industry data * using data and analytics to justify investment decisions * developing channel recommendations in light of both audience data and creative content fit with channel * briefing our media buying partner to the standard Government Communication Service format * enabling MOJ to sponsor and promote content beyond traditional bought media across a number of channels such as TV, radio, press, events (e.g. arts, sports, awards) and digital platforms

### Procurement Information

A short term contract was required urgently for business continuity.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/002755-2022 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 31 Jan 2022 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 5 Jan 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £50,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MINISTRY OF JUSTICE |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1H 9AJ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MANNING GOTTLIEB OMD, A DIVISION OF THE OMD GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 31 Jan 2022 at 22:45 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/002755-2022

## Notice URLs

- https://ministryofjusticecommercial.bravosolution.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03115d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03115d.json.