---
title: "Enhance Core Website Visitor Experience In Line with Optimisation Plan"
ocid: "ocds-h6vhtk-0314fd"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0314fd"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0314fd.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0314fd.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WEST MIDLANDS GROWTH COMPANY LIMITED"
published: "2022-02-09"
---

# Enhance Core Website Visitor Experience In Line with Optimisation Plan

Buyer: WEST MIDLANDS GROWTH COMPANY LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-0314fd

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0314fd.json)

## Summary

The West Midlands Growth Company Limited is seeking to enhance the visitor experience on the core website in alignment with its optimisation plan. This procurement, classed under "Web page editing software development services," is aimed at improving online visibility and content accessibility, particularly during the Games time in Birmingham. The procurement method used is a limited award procedure without prior publication, which has resulted in a sole supplier sourcing due to the protection of exclusive rights. Key dates include the award date, which was signed on 18th January 2022, and the process status is marked as complete.

This tender presents a unique opportunity for businesses that specialise in web development and user experience enhancement, particularly those with expertise in improving digital interactions for tourism-based platforms. Given that the contract has been awarded directly to New Mind Internet Consultancy Limited (T/A Simpleview Europe), businesses with a strong capability in website optimisation and a track record of working with incumbent suppliers may find opportunities for future collaborations or by showcasing their competitive offers in similar upcoming tenders within the sector.

## Notice

Online visibility and ease of access to quality content and information is essential to the positioning of Birmingham and the WM as a credible destination during Gamestime. User experience and technical enhancements to encourage online discovery and to deliver more satisfying online experiences will help our destination in increasing its market share to deliver long term value in presenting the offer and in changing perceptions of visitors over time.

### Lot Information

Lot 1

The aim of this procurement is to have and online visibility and ease of access to quality content and information which is essential to the positioning of Birmingham and the WM as a credible destination during games time. The objective is to enhance user experience and technical enhancements to encourage online discovery and to deliver more satisfying online experiences will help our destination in increasing its market share to deliver long term value in presenting the offer and in changing perceptions of visitors overtime. A thorough website audit has been undertaken by our delivery partner CtConsults, within this document, they detail enhancements and technical modifications to the design, structure and user experience of the current visitbirmingham.com website. The delivery of such enhancements can only be undertaken by our incumbent web agency Simpleview - this is due to them being the architects of the software/code that needs to be modified to achieve these goals. For technical compatibility it is prudent that the IP held by Simple View allows the parent owner of that IP to do all service modifications to the website so as not to invalidate any warranties that are given.

### Procurement Information

It is the intention of WMGC Ltd to directly award Simpleview this contract due to the nature of the service required and in line with principles set in PPN01/20 where direct award is permissible due absence of competition and protection of exclusive rights under Regulation 32 (2) of the PCR which allows for sole supplier sourcing through use of a negotiated procedure without prior publication to be used and this request also falls within Regulation 32 (5) delivery of services by an existing supplier to where competition is absent due to technical reasons. Furthermore, there is protection of exclusive rights, including intellectual property rights where there is no reasonable alternative or substitutes that exists and the absence of competition is not the result of an artificial narrowing down of the parameters of the procurement. In the case of this procurement competition is absent and only one supplier can provide the expertise required to produce the product or has capacity to complete on the scale required.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/003682-2022 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Feb 2022 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 18 Jan 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £39,170 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS GROWTH COMPANY LIMITED |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B19 3SD |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Newtown |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG3 West Midlands |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | NEW MIND INTERNET CONSULTANCY LIMITED (T/A SIMPLEVIEW EUROPE |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72212224 - Web page editing software development services

## Release History

- 9 Feb 2022 at 10:24 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/003682-2022

## Notice URLs

- http://www.wmgrowth.com

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0314fd. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0314fd.json.