--- title: "Media Planning and Buying" ocid: "ocds-h6vhtk-03161c" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03161c" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03161c.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03161c.json" source: "Find A Tender Service" current_stage: "Award" buyer: "NORTHUMBRIAN WATER GROUP LIMITED" published: "2022-07-12" --- # Media Planning and Buying Buyer: NORTHUMBRIAN WATER GROUP LIMITED Current stage: Award OCID: ocds-h6vhtk-03161c [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03161c) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03161c.json) ## Summary The procurement process is led by Northumbrian Water Group Limited, seeking a contractor for "Media Planning and Buying" services. This project falls under the services category, specifically focused on advertising and marketing. The tender process is currently in the Award stage, with contracts signed on 12th July 2022. The initial contract period is set for two years, with a potential extension of another year. Bids were collected through a selective procurement method, which involved a negotiated procedure with prior competition, and interested parties had to submit expressions of interest by 1st March 2022. This tender presents valuable opportunities for businesses in the advertising and marketing sector, particularly those specialising in media buying and strategic communication. Companies with expertise in innovative media solutions, campaign management, and audience engagement across both traditional and digital platforms would find this contract well-suited to their capabilities. Additionally, as the project emphasises measuring campaign effectiveness, firms that can analyse and report on media performance would be particularly competitive in this tender. ## Notice This is notification that NWL have awarded a contract for a requirement for a supplier to provide media planning and buying. The contract will be to support the delivery of the NWG Corporate Communications strategies by offering a range of effective, innovative and cost-effective solutions to media buying. This will include, but not limited to, ongoing advice and professional support in reaching key targets and audiences across our operating regions and assisting in the delivery of the NWG Corporate Communications goals, measures and brand strategy, bringing campaigns to life using all aspects of media platforms. In addition to this, it is crucial that the measuring of campaign effectiveness is monitored throughout with the results delivered back through reporting. Our marketing campaigns range from customer service campaigns that communicate information about our products and services, right through to behaviour change campaigns that land strong messages with real impact to change customer behaviour and drive a positive approach and proactive change across our operating areas. Budgets are aligned to business priority areas, some of which we know in advance and other maybe unplanned due to a significant need. This makes it very difficult to estimate spend for the future contract period. Spend in 2020 was in the region of PS300,000 and increased to approx. PS500,000 in 2021. We do not anticipate an increase above this for 2022. NWL are offering a two-year contract with the option to extend for a further year ### Lot Information Lot 1 This is notification that NWL have awarded a contract for a requirement for a supplier to provide media planning and buying. The contract will be to support the delivery of the NWG Corporate Communications strategies by offering a range of effective, innovative and cost-effective solutions to media buying. This will include, but not limited to, ongoing advice and professional support in reaching key targets and audiences across our operating regions and assisting in the delivery of the NWG Corporate Communications goals, measures and brand strategy, bringing campaigns to life using all aspects of media platforms. In addition to this, it is crucial that the measuring of campaign effectiveness is monitored throughout with the results delivered back through reporting. Our marketing campaigns range from customer service campaigns that communicate information about our products and services, right through to behaviour change campaigns that land strong messages with real impact to change customer behaviour and drive a positive approach and proactive change across our operating areas. Budgets are aligned to business priority areas, some of which we know in advance and other maybe unplanned due to a significant need. This makes it very difficult to estimate spend for the future contract period. Spend in 2020 was in the region of PS300,000 and increased to approx. PS500,000 in 2021. We do not anticipate an increase above this for 2022. NWL are offering a two-year contract with the option to extend for a further year. Advertising provides the foundation of all our communication and campaign activity including Covid Comms, Just Add Water (NPS/CMEX), Bin the Wipe (Sewer Flooding), Priority Services & Affordability, I like mine (Taste and Odour re Water Quality) are some key examples. Due to lack of internal capacity NWL require a supplier who can plan and buy media space in our operating regions across off and online channels. The types of media that we currently advertise our campaigns include the following channels Media - TV Advertising/ Cinema/ Radio/ Streaming DOOH (digital out of home) - Digital billboards and signage OOH (out of home) - Kiosks and Bus Poster (street liners) Digital - MiQ - Programmatic campaign Options: After the initial 24 month a further 12 month optional extension will be available ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/019009-2022 | | Notice type | Tender Notice | | Procurement type | Framework | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Negotiated procedure with prior call for competition | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 12 Jul 2022 | | Submission deadline | 1 Mar 2022 | | Future notice date | Not specified | | Award date | 11 Jul 2022 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Cancelled | | Awards status | Active | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | NORTHUMBRIAN WATER GROUP LIMITED | | Locality | DURHAM | | Post town | Durham | | Postcode | DH1 5FJ | | Country | England | | ITL 1 | TLC North East (England) | | ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear | | ITL 3 | TLC41 Durham | | Local authority | County Durham | | Electoral ward | Framwellgate and Newton Hall | | Westminster constituency | City of Durham | | Delivery location | TLC North East (England), TLH14 Suffolk CC, TLH3 Essex | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 12 Jul 2022 at 10:00 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/019009-2022 - 11 Feb 2022 at 10:25 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/003969-2022 ## Notice URLs - https://s1.ariba.com - https://www.nwl.co.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03161c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03161c.json.