---
title: "Creative Agency Services"
ocid: "ocds-h6vhtk-0316bd"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0316bd"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0316bd.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0316bd.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF SUNDERLAND"
published: "2022-06-28"
---

# Creative Agency Services

Buyer: UNIVERSITY OF SUNDERLAND  
Current stage: Award  
OCID: ocds-h6vhtk-0316bd

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0316bd)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0316bd.json)

## Summary

The University of Sunderland is inviting bids for the provision of Creative Agency Services, aimed at promoting its 'life changing' brand and career-focused courses to a global audience. This tender falls under the services category, specifically for design consultancy services. The procurement is at the award stage, following a completed tender process. The contract is set to commence around July 2022 and spans three years, with an option to extend for an additional two years. The total estimated contract value is GBP 1,100,000 (excluding VAT) over a maximum term of five years, with an initial annual budget of approximately GBP 200,000. Tender submissions were due by 12 noon on Thursday, 17th March 2022.

This tender presents a prime opportunity for businesses in the creative and consultancy sector, particularly those specializing in marketing, advertising, and design services. Competitors would benefit from demonstrating strong qualitative aspects and competitive pricing, as the award criteria emphasize quality at 60% and price at 40%. Given the total anticipated contract duration and the potential for additional commissions funded by various bodies, companies capable of agile responses to changing demands may find significant growth opportunities in collaborating with the University of Sunderland on future projects.

## Notice

AwardedThe University of Sunderland and its subsidiaries would like to invite tenderers to provide Creative Agency Services, the successful supplier will help the University promote its 'life changing' brand and 'career-focused' and 'professions-facing' courses to a global audience in a highly competitive and regulated market.Working with the University of Sunderland and its subsidiaries commencing approximately July 2022, the tender is for a period of 3 years' with the option to extend for 2 years (in 12 monthly increments). The overall contract value is estimated at GBP PS1,100,000 (excluding VAT) over 5 years' (the maximum contract length) i.e. GBP PS200,000 per annum approximately (excluding VAT where applicable) but with an additional sum in the first year - note there are no guarantees on spend levels. We also reserve the right to spend an additional 100% of the original anticipated budget, subject to changes to requirements across the University, for the duration of the award.

### Lot Information

Lot 1

AwardedThe University of Sunderland and its subsidiaries would like to invite tenderers to provide Creative Agency Services, the successful supplier will help the University promote its 'life changing' brand and 'career-focused' and 'professions-facing' courses to a global audience in a highly competitive and regulated market.Working with the University of Sunderland and its subsidiaries commencing approximately July 2022, the tender is for a period of 3 years' with the option to extend for 2 years (in 12 monthly increments). The overall contract value is estimated at GBP PS1,100,000 (excluding VAT) over 5 years' (the maximum contract length) i.e. GBP PS200,000 per annum approximately (excluding VAT where applicable) but with an additional sum in the first year - note there are no guarantees on spend levels. We also reserve the right to spend an additional 100% of the original anticipated budget, subject to changes to requirements across the University, for the duration of the award. Expressions of interest and tender documents are available via In-Tend https://in-tendhost.co.uk/universityofsunderland/aspx/HomeNote closing date for return of tenders and documents is 12 noon - Thursday 17th March 2022. Additional information: Any commissions under this contract or framework maybe subject to external funding from bodies such as DfE, Arts Council, Heritage Lottery Fund, LEP, etc and the successful suppliers will be expected to work with the University on any funding applications where appropriate. This list of funding bodies is not exhaustive

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/017592-2022 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Jun 2022 |
| Submission deadline | 17 Mar 2022 |
| Future notice date | Not specified |
| Award date | 22 May 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,100,000 |
| Lots value | £1,100,000 |
| Awards value | Not specified |
| Contracts value | £2,200,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF SUNDERLAND |
| Additional buyers | EUROPEAN UNION |
| Locality | SUNDERLAND |
| Post town | Sunderland |
| Postcode | SR1 3SD |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC44 Sunderland |
| Local authority | Sunderland |
| Electoral ward | Millfield |
| Westminster constituency | Sunderland Central |
| Delivery location | TLC23 Sunderland, TLI4 Inner London - East |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | JAYWING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services
- 79342000 - Marketing services
- 79415200 - Design consultancy services
- 79822500 - Graphic design services

## Release History

- 28 Jun 2022 at 09:40 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/017592-2022
- 14 Feb 2022 at 12:53 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/004130-2022

## Notice URLs

- http://www.sunderland.ac.uik
- http://www.sunderland.ac.uk
- https://in-tendhost.co.uk/universityofsunderland/aspx/Home
- https://in-tendhost.co.uk/universityofsunderland/aspx/HomeNote

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0316bd. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0316bd.json.