---
title: "Queen's Baton Relay Activation for Australia"
ocid: "ocds-h6vhtk-031762"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-031762"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-031762.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-031762.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WEST MIDLANDS GROWTH COMPANY LIMITED"
published: "2022-02-15"
---

# Queen's Baton Relay Activation for Australia

Buyer: WEST MIDLANDS GROWTH COMPANY LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-031762

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## Summary

The procurement process for the "Queen's Baton Relay Activation for Australia" was conducted by the West Midlands Growth Company Limited, with a contract value of £36,491.80. This service falls under the event services category, aimed at celebrating the arrival of the Queen's Baton Relay in Australia. The procurement method was a limited procedure, specifically a direct award due to the exceptional circumstances that precluded a competitive tender. The contract was signed on 8th February 2022 and is associated with the delivery of a digital showcase event in Sydney on 18th March 2022.

This tender provides significant opportunities for businesses engaged in event services, particularly those with a proven track record in delivering high-profile events. Companies that specialise in event management, digital marketing, and public relations would be well-suited to compete for similar future contracts, particularly those that demonstrate innovative proposals and strong logistical capabilities. The successful award to Imagination Group Limited indicates the importance of stress-tested plans and concepts in securing vital contracts in this sector.

## Notice

This procurement is required as part of Level 1 milestone activity to celebrate the arrival of the Queens Baton Relay (QBR) in Australia and leverage the spotlight on Commonwealth Games and the BATP is intending to host a digital showcase event in Sydney on 18th March 2022 to key travel industry, media, business professionals and government stakeholders to increase awareness and change perceptions of the West Midlands.

### Lot Information

Lot 1

It is the intention of WMGC Ltd and VisitBritain (VB) to jointly direct award contract for QBR Australia Activation Baton Relay to Imagination Group Limited due to favorable terms of their proposal which meets the requirements of the brief. The comparative advantages of the successful tenderer's submission relative to the unsuccessful submissions during soft market testing are based on stress tested plan and concept to which the proposal by Imagination Group Limited qualified to be considered under (Single Tender Action STA) for exceptional circumstance procurement or direct award. It is government policy to acquire all goods and services in the public sector through competition to ensure that Value for Money (VFM) is achieved. A single tender will only be progressed in exceptional circumstances. It is still necessary to ensure this meets the business needs, provides value for money and is in compliance with the Public Contract Regulations 2015 (PCR2015). An STA may only be authorised, if it can be proven that the benefits outweigh the risk. Where the works, supplies or services can be supplied only by a particular economic operator for any of the following reasons: * Competition is absent for technical reasons * The protection of exclusive rights, including intellectual property rights, this only applies where no reasonable alternative or where no substitute exists and the absence of competition is not the result of an artificial narrowing down of the parameters of the procurement * Insofar as is strictly necessary where, for reasons of extreme agency brought about by events unforeseeable by the contracting authority, the time limits for the open or restricted procedures or competitive procedures with negotiation cannot be complied with. Additional information: The current contract is awarded after market testing the opportunity with Australian Providers and the three providers that responded to the call for competition were identified not to be suitable due to reasons of their proposals not presenting feasibility outcomes and had not been stress tested. In the event of this contract requiring any variation, this will be done inline with Principle of Transparency Code applying limits set in Regulation 72 regardless of the monetary value. To qualify for an uplift using Reg.72 the event must be unforeseeable which has led to the scope increase.

### Procurement Information

It is the intention of WMGC Ltd and VisitBritain (VB) to jointly direct award contract for QBR Australia Activation Baton Relay to Imagination Group Limited to due favourable Terms proposal which meets the requirements of the brief. The comparative advantages of the successful tenderer's submission relative to the unsuccessful submissions during soft market testing are based on stress tested plan and concept to which the proposal by Imagination Group Limited qualified to be considered under (Single Tender Action STA) for exceptional circumstance procurement or direct award. It is government policy to acquire all goods and services in the public sector through competition to ensure that Value for Money (VFM) is achieved. A single tender will only be progressed in exceptional circumstances. It is still necessary to ensure this meets the business needs, provides value for money and is in compliance with the Public Contract Regulations 2015 (PCR2015). An STA may only be authorised if it can be proven that the benefits outweigh the risk.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/004294-2022 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Feb 2022 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 8 Feb 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £36,491 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS GROWTH COMPANY LIMITED |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B19 3SD |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Newtown |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG3 West Midlands |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IMAGINATION GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79952000 - Event services

## Release History

- 15 Feb 2022 at 14:41 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/004294-2022

## Notice URLs

- http://www.wmgrowth.com

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-031762. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-031762.json.
