---
title: "Public Relations Services"
ocid: "ocds-h6vhtk-031850"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-031850"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-031850.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-031850.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WEST MIDLANDS GROWTH COMPANY LIMITED"
published: "2022-02-17"
---

# Public Relations Services

Buyer: WEST MIDLANDS GROWTH COMPANY LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-031850

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-031850.json)

## Summary

The West Midlands Growth Company Limited has recently concluded a tender process for Public Relations Services aimed at enhancing media coverage for trade, investment, tourism, and culture within the UK and West Midlands markets. This procurement, classified under services and specifically denoted by the CPV code for public relations services, followed an open procedure. Key dates include the date signed on February 17, 2021, while active awards encompass "Trade and Investment PR," valued at £384,650, and "Tourism and Culture PR," valued at £447,500. The procurement targeted markets in India, Australia, Canada, Singapore, Malaysia, and the UK, with delivery expected from the Birmingham area.

This tender presents significant opportunities for businesses in the public relations field, particularly those specialising in media relations, tourism promotion, and trade engagement. Companies with a robust background in digital and traditional media outreach, as well as experience in managing international campaigns, will be well-positioned to compete. Furthermore, small and medium-sized enterprises (SMEs) with proven creativity, effective project management capabilities, and a focus on delivering social value will find ample room for growth within this procurement process.

## Notice

The West Midlands Growth Company require suppliers to generate media coverage (both digital/influencer and traditional media).

### Lot Information

Trade and Investment PR

The winning supplier will generate business and trade media coverage (both digital and traditional media) that will raise awareness and improve perceptions of the UK and West Midlands. For lot 1, these outputs must focus on securing high-quality business media coverage and influencer engagement to help generate investment and trade opportunities in the following markets: India, Australia, Canada, Singapore, Malaysia, UK. Activity is expected to cover: * ongoing media relations to generate coverage promoting trade and investment; * 15 mini proactive milestone campaigns; * hosting media and influencer visits; * press office support; * project management and client liaison; * evaluation, including monitoring of budget and KPIs; * creation of media assets and content where required. Additional information: An uplift to Lot 1 will be inline with Principles set in Regulation 72 PCR 2015 irrespective of value

Trade and Investment PR

The winning supplier will generate travel, tourism and cultural media coverage (both digital and traditional media) that will raise awareness and improve perceptions of the UK and West Midlands in the leisure tourism, cultural tourism and business tourism sectors. For lot 2, these outputs must focus on securing high-quality consumer and trade media coverage, and influencer engagement, to help generate tourism opportunities in the following markets: India, Australia, Canada, UK. Activity is expected to cover: * ongoing media relations to generate coverage promoting tourism and culture; * 15 mini proactive milestone campaigns; * hosting media and influencer visits; * cultural and arts international campaign; * press office support; * creation of media assets and content where required; * project management and client liaison; * evaluation, including monitoring of budget and KPIs

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/004532-2022 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Feb 2022 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 17 Feb 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £832,150 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS GROWTH COMPANY LIMITED |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B19 3SD |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Newtown |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG3 West Midlands |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | FTI CONSULTING; MCCANN ERIKSON CENTRAL |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services

## Release History

- 17 Feb 2022 at 14:02 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/004532-2022

## Notice URLs

- http://www.wmgrowth.com
- https://ted.europa.eu/udl?uri=TED:NOTICE:399648-2020:TEXT:EN:HTML

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-031850. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-031850.json.