---
title: "Media Advertising and Associated Services"
ocid: "ocds-h6vhtk-031d8b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-031d8b"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-031d8b.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-031d8b.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "COVENTRY UNIVERSITY"
published: "2022-03-03"
---

# Media Advertising and Associated Services

Buyer: COVENTRY UNIVERSITY  
Current stage: Tender  
OCID: ocds-h6vhtk-031d8b

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## Summary

Coventry University is currently seeking tenders for "Media Advertising and Associated Services" as part of a selective procurement process under the restricted procedure. This tender, valued at £4,000,000, aims to enhance the University’s brand visibility through comprehensive marketing campaigns. The procurement encompasses three frameworks for media buying services covering UK online and international advertising (excluding China), UK offline advertising, and media advertising specifically in China. The tender period ends on 4th April 2022, with subsequent invitations to shortlisted candidates scheduled for 18th April 2022. The services are targeted at enhancing the University’s outreach to prospective students.

This procurement opportunity presents significant growth prospects for companies specialising in advertising and marketing services, particularly those experienced in digital and offline media strategies. Businesses that can effectively engage target audiences in diverse markets, including the UK and China, will be particularly well-suited to compete. The tender includes multiple lots, enabling various suppliers to partake and potentially secure long-term contracts with renewal options, offering a strategic avenue for sustained business development within the higher education sector.

## Notice

The University continues to grow its brand visibility through powerful and coordinated marketing campaigns, reaching prospective students and influencers, ultimately impacting student numbers. Coventry is seeking formal tenders for three Media Buying Services supplier frameworks to help build upon the success of our current advertising. These will replace the current framework contracts which expire in August 2022. The refreshed frameworks will be structured similarly to those which are to be replaced, with the media buying split into the following 3 lots:Lot 1: UK online and International online/offline (excluding China)Lot 2: UK offlineLot 3: ChinaPlease refer to section 6.2 in the ITT for the core requirements of the service.

### Lot Information

UK online and International (excluding China)

Lot 1: Media Advertising for UK online and International (excluding China)

Renewal: 3+1

UK offline

Media Advertising and Associated services for UK offline

Renewal: 3+1

Media Advertising in China

Media Advertising and Associated Services China

Renewal: 3+1

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/005874-2022 |
| Notice type | Tender Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Mar 2022 |
| Submission deadline | 4 Apr 2022 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | 4 years |

## Values

| Field | Value |
| --- | --- |
| Tender value | £4,000,000 |
| Lots value | £4,000,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | COVENTRY UNIVERSITY |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV1 5FB |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG33 Coventry |
| Local authority | Coventry |
| Electoral ward | St Michael's |
| Westminster constituency | Coventry South |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341400 - Advertising campaign services

## Release History

- 3 Mar 2022 at 12:47 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/005874-2022

## Notice URLs

- https://in-tendhost.co.uk/coventryuniversity
- https://www.coventry.ac.uk/
- https://www.coventry.ac.uk/the-university/financial-information/procurement/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-031d8b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-031d8b.json.