---
title: "West Midlands Cycle Hire Scheme Sponsorship"
ocid: "ocds-h6vhtk-031de2"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-031de2"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-031de2.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-031de2.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "WEST MIDLANDS COMBINED AUTHORITY"
published: "2022-03-03"
---

# West Midlands Cycle Hire Scheme Sponsorship

Buyer: WEST MIDLANDS COMBINED AUTHORITY  
Current stage: Tender  
OCID: ocds-h6vhtk-031de2

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-031de2)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-031de2.json)

## Summary

The West Midlands Combined Authority is seeking expressions of interest for the "West Midlands Cycle Hire Scheme Sponsorship," a public procurement contract valued at £7 million. This tender falls under the advertising services category and is currently in the Tender stage, with submissions due by 4 April 2022, at 12:00 BST. The scheme involves sponsoring a fleet of 1,500 bikes and eBikes across various locations, including Birmingham, Coventry, and Wolverhampton, aiming to improve cycling accessibility for approximately 2.6 million residents. The contract period extends until October 2025, with an option for a three-year extension.

This opportunity allows organisations focused on public health, advertising, and sustainability to engage in a high-profile initiative that promotes cycling in the West Midlands. Businesses with experience in sponsorship, outdoor advertising, or mobility solutions would be particularly well-suited to compete for this tender. By participating, these organisations can enhance their visibility and contribute to significant community health and environmental goals, making a positive impact in the region.

## Notice

We're looking for an ambitious and innovative partner to sponsor our popular fleet of bikes and eBikes across the West Midlands. West Midlands Cycle Hire is the largest cycle hire scheme to launch in the UK since London in 2010, with 1,500 bikes and eBikes available across Birmingham, Coventry, Sandwell, Stourbridge, Solihull, Sutton Coldfield, Walsall and Wolverhampton. We are excited to invite organisations to bid for the rights to sponsor the scheme to October 2025, with the potential to extend for a further three years. You will play a key role in making cycling accessible to the 2.6 million people living in the region, delivering tangible public health and sustainability outcomes. Expressions of interest and tender documents can be obtained from the Bravo site: http://wmca.bravosolution.co.uk project_525 - West Midlands Cycle Hire Scheme Sponsorship ITT: itt_1053 - West Midlands Cycle Hire Scheme Sponsorship All communication must be via the above e-tendering system.

### Lot Information

Lot 1

We're looking for an ambitious and innovative partner to sponsor our popular fleet of bikes and eBikes across the West Midlands. West Midlands Cycle Hire is the largest cycle hire scheme to launch in the UK since London in 2010, with 1,500 bikes and eBikes available across Birmingham, Coventry, Sandwell, Stourbridge, Solihull, Sutton Coldfield, Walsall and Wolverhampton. We are excited to invite organisations to bid for the rights to sponsor the scheme to October 2025, with the potential to extend for a further three years. You will play a key role in making cycling accessible to the 2.6 million people living in the region, delivering tangible public health and sustainability outcomes. Expressions of interest and tender documents can be obtained from the Bravo site: http://wmca.bravosolution.co.uk project_525 - West Midlands Cycle Hire Scheme Sponsorship All communication must be via the above e-tendering system.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/005961-2022 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Mar 2022 |
| Submission deadline | 4 Apr 2022 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £7,000,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS COMBINED AUTHORITY |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B19 3SD |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Newtown |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 3 Mar 2022 at 22:45 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/005961-2022

## Notice URLs

- http://wmca.bravosolution.co.uk
- https://wmca.bravosolution.co.uk
- https://wmca.org.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-031de2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-031de2.json.