---
title: "Optimizely Digital Experience Platform"
ocid: "ocds-h6vhtk-03209a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03209a"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03209a.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03209a.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "COVENTRY UNIVERSITY"
published: "2022-03-11"
---

# Optimizely Digital Experience Platform

Buyer: COVENTRY UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-03209a

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03209a)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03209a.json)

## Summary

The procurement process involves Coventry University, which is seeking to renew its contract for the Optimizely Digital Experience Platform, classified under communication and multimedia software. This tender falls under the goods category and has been completed, with the contract signed on 1st January 2022. The procurement method used was limited, specifically negotiated without public notice, indicating a direct engagement with the licensor. The delivery address is located in Coventry, United Kingdom.

This tender presents significant opportunities for businesses specialising in digital experience and multimedia software. Companies with expertise in delivering innovative solutions and services in this sector would be well-positioned to compete, particularly those with a strong track record working directly with educational institutions. The potential for renegotiation of contract extensions may also provide ongoing collaboration opportunities for suppliers interested in a long-term partnership with Coventry University.

## Notice

CU Marketing Group's web estate is built on Optimizely. This is a renewal to continue with the service as there is no intention to switch product in the long run.

### Lot Information

Lot 1

Optimizely digital experience platform - digital journey for CU customers.

Options: Depending on renegotiations directly with the licensor, options to extensions may be considered.

### Procurement Information

This contract was directly with the licensor, instead of resellers. There is no intention to switch product in the long run and this is the most cost-effective route for CU.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/006656-2022 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Limited |
| Procurement method details | Negotiated without publication of a contract notice |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Mar 2022 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 1 Jan 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £178,062 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | COVENTRY UNIVERSITY |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV1 5FB |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG33 Coventry |
| Local authority | Coventry |
| Electoral ward | St Michael's |
| Westminster constituency | Coventry South |
| Delivery location | TLG3 West Midlands |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | OPTIMIZELY |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48500000 - Communication and multimedia software package

## Release History

- 11 Mar 2022 at 09:15 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/006656-2022

## Notice URLs

- https://www.coventry.ac.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03209a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03209a.json.