---
title: "An Advertising and Communications Partnership with insidethegames.biz"
ocid: "ocds-h6vhtk-0321db"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0321db"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0321db.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0321db.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WEST MIDLANDS GROWTH COMPANY LIMITED"
published: "2022-07-18"
---

# An Advertising and Communications Partnership with insidethegames.biz

Buyer: WEST MIDLANDS GROWTH COMPANY LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-0321db

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0321db)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0321db.json)

## Summary

The West Midlands Growth Company Limited is engaged in an active public procurement process titled "An Advertising and Communications Partnership with insidethegames.biz", centred on advertising and marketing services within the UK. This tender is currently in the Award stage, with key actions having taken place since its initiation on 12th July 2022. The contract, which has a value of £33,500, is set to start on 19th July 2022 and will extend until 1st December 2023. The primary objective is to market Birmingham and the West Midlands as a premier location for major sporting events, targeting influential decision-makers and opinion-formers in the sector.

This tender represents a valuable opportunity for businesses engaged in advertising and marketing services, particularly those with expertise in sports promotion and media partnerships. Companies that can deliver creative advertising solutions and possess the capability to reach high-profile stakeholders, including sports federations and international bodies, would be well-suited to compete. The partnership with insidethegames.biz is designed to leverage its extensive reach within the global sporting community, offering potential growth for firms able to enhance visibility and engagement in this dynamic market sector.

## Notice

A decision is sought on the direct award for an advertising and communications partnership with Insidethegames.biz to enable us to market Birmingham and the West Midlands to influential decision makers and opinion formers within the Major Sporting event sector.

### Lot Information

Lot 1

West Midlands Growth Company wish to make certain variations to the Agreement as set in this Contract Variation in order for Dunsar Media Company Ltd to provide the Front Cover Gatefold advertisement in the July 2022 edition of The insidethegames.biz Magazine: 1. This advertisement will be: * Front Cover Gatefold * 4 x A4 Full-pages (incl IFC) * Full-colour * Read by the decision-makers of world sport. 2. The IO/Contract includes the Design Fee for Ad creation

### Procurement Information

t is the intention of WMGC Ltd to directly award Insidethegames.biz contract due to the nature of the service required and in line with principles set in PPN01/20 where direct award is permissible due absence of competition and protection of exclusive rights under Regulation 32 (2) of the PCR which allows for sole supplier sourcing through use of a negotiated procedure without prior publication to be used and this request also falls within Regulation 32 (5) delivery of services by an existing supplier to where competition is absent due to technical reasons. Furthermore, there is protection of exclusive rights, including intellectual property rights where there is no reasonable alternative or substitutes that exists and the absence of competition is not the result of an artificial narrowing down of the parameters of the procurement. In the case of this procurement competition is absent and only one supplier can provide the expertise required to produce the product or has capacity to complete on the scale required.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/019512-2022 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Jul 2022 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 11 Jan 2022 |
| Contract period | 18 Jul 2022 - 1 Dec 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £59,500 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS GROWTH COMPANY LIMITED |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B19 3SD |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Newtown |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG3 West Midlands |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | ) DUNSAR MEDIA; DUNSAR MEDIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 18 Jul 2022 at 09:34 - AwardUpdate - Award Notice - https://www.find-tender.service.gov.uk/Notice/019512-2022
- 15 Mar 2022 at 12:20 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/006977-2022

## Notice URLs

- http://www.wmgrowth.com

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0321db. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0321db.json.