---
title: "Award of Campaign Planning & Delivery, Strategic Student Recruitment & Creative Agency Glasgow Caledonian University (GCU)"
ocid: "ocds-h6vhtk-0323a9"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0323a9"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0323a9.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0323a9.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "GLASGOW CALEDONIAN UNIVERSITY"
published: "2022-12-16"
---

# Award of Campaign Planning & Delivery, Strategic Student Recruitment & Creative Agency Glasgow Caledonian University (GCU)

Buyer: GLASGOW CALEDONIAN UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-0323a9

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0323a9)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0323a9.json)

## Summary

The Glasgow Caledonian University has awarded a contract for Campaign Planning & Delivery, Strategic Student Recruitment & Creative Agency to Penna plc. The procurement process involved an open procedure with a focus on advertising campaign services. This contract is aimed at sourcing services for campaign planning, strategic student recruitment, and creative agency needs. The awarded contract, valued at £400,000 GBP, was signed on August 8, 2022, and the procurement stage has been completed.

This tender presents an opportunity for businesses in the advertising industry, particularly those with expertise in advertising campaign services. Companies with a track record in strategic recruitment solutions and campaigns, media buying market, digital and social technologies, and content creation/development are well-suited to compete. The Glasgow Caledonian University emphasized quality criteria such as methodology, added value, key personnel, and sustainable procurement in the evaluation process, along with price considerations.

## Notice

The University is seeking a Contractor for campaign planning and delivery, strategic student recruitment & creative agency services. The University require an agency that is equipped to provide effective, measurable and proven strategic recruitment solutions and campaigns through expertise in the HE sector, media buying market and digital and social technologies and content creation/development.

### Lot Information

Lot 1

The University is seeking a Contractor for campaign planning and delivery, strategic student recruitment & creative agency services. The University require an agency that is equipped to provide effective, measurable and proven strategic recruitment solutions and campaigns through expertise in the HE sector, media buying market and digital and social technologies and content creation/development.

Renewal: Potential for 24 Month extension

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/035598-2022 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Dec 2022 |
| Submission deadline | 19 Apr 2022 |
| Future notice date | Not specified |
| Award date | 7 Aug 2022 |
| Contract period | Not specified |
| Recurrence | Next iteration will be tendered when this contract is due to expire. |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £400,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GLASGOW CALEDONIAN UNIVERSITY |
| Locality | GLASGOW |
| Post town | Glasgow |
| Postcode | G4 0BA |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM3 West Central Scotland |
| ITL 3 | TLM32 Glasgow City |
| Local authority | Glasgow City |
| Electoral ward | Anderston/City/Yorkhill |
| Westminster constituency | Glasgow North |
| Delivery location | TLM82 Glasgow City |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PENNA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 16 Dec 2022 at 09:38 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/035598-2022
- 18 Mar 2022 at 14:50 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/007439-2022

## Notice URLs

- http://www.gcu.ac.uk/procurement
- http://www.publictendersscotland.publiccontractsscotland.gov.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000717048
- https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00195
- https://www.publictendersscotland.publiccontractsscotland.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0323a9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0323a9.json.