--- title: "Appointment of Strategic Creative Agency - HS2 Engineering Communication" ocid: "ocds-h6vhtk-032687" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-032687" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-032687.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-032687.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "FIRST TRENITALIA WEST COAST RAIL LIMITED" published: "2022-08-30" --- # Appointment of Strategic Creative Agency - HS2 Engineering Communication Buyer: FIRST TRENITALIA WEST COAST RAIL LIMITED Current stage: Tender OCID: ocds-h6vhtk-032687 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-032687) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-032687.json) ## Summary The First Trenitalia West Coast Rail Limited has initiated a procurement process for the appointment of a Strategic Creative Agency for the HS2 Engineering Communication project. The project falls under the 'Advertising and marketing services' industry category and includes developing and delivering communications strategies, account and project management, creative development, and ongoing maintenance of a website. The procurement stage is currently active, with a submission deadline set for April 24, 2022. This tender provides an opportunity for businesses in the advertising and marketing services industry to engage in a competitive process for a contract lasting for two years, with the potential for a two-year extension. Companies with expertise in strategic communications, creative development, and digital media management would be well-suited to bid for this contract. Interested parties can find detailed information and submission requirements on the procurement page of the First Trenitalia West Coast Rail Limited's website. ## Notice Hi-level Scope of tender 1. The project will cover the development (on-going), production and delivery of the West Coast Upgrades communications strategy. 2. This should also include account and project management, strategic development, creative development, social media management and bespoke website development and maintenance. 3. Campaigns will require a flexible approach to engineering comms projects, defining comms categories and identifying channels for maximum impact (that will optimise impact of the existing West Coast Upgrades brand style). 4. Ongoing creative work to support the wider media plan (delivered through our media agency). 5. Ongoing maintenance and support, including user stats, for the bespoke website and app and its new end to end journey planner functionality. The website is: westcoastupgrades.co.uk 6. Measurement - working with our internal Insight team and external stakeholders, such as Transport Focus etc., to review and improve communications, based on research, throughout the contract period. ### Lot Information Lot 1 Hi-level Scope of tender 1. The project will cover the development (on-going), production and delivery of the West Coast Upgrades communications strategy. 2. This should also include account and project management, strategic development, creative development, social media management and bespoke website development and maintenance. 3. Campaigns will require a flexible approach to engineering comms projects, defining comms categories and identifying channels for maximum impact (that will optimise impact of the existing West Coast Upgrades brand style). 4. Ongoing creative work to support the wider media plan (delivered through our media agency). 5. Ongoing maintenance and support, including user stats, for the bespoke website and app and its new end to end journey planner functionality. The website is: westcoastupgrades.co.uk 6. Measurement - working with our internal Insight team and external stakeholders, such as Transport Focus etc., to review and improve communications, based on research, throughout the contract period. Renewal: This contract will be awarded as a two-year contract from 1st Sep 2022 to 31st August 2024, with the option to extend up to a two-year period taking the contract to 31st August 2026. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/024161-2022 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Negotiated procedure with prior call for competition | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 30 Aug 2022 | | Submission deadline | 24 Apr 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | FIRST TRENITALIA WEST COAST RAIL LIMITED | | Locality | LONDON | | Post town | West London | | Postcode | W2 1AF | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI35 Westminster and City of London | | Local authority | Westminster | | Electoral ward | Hyde Park | | Westminster constituency | Cities of London and Westminster | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 30 Aug 2022 at 12:44 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/024161-2022 - 25 Mar 2022 at 15:06 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/008173-2022 ## Notice URLs - http://redirect.transaxions.com/events/9e3I3 - https://www.avantiwestcoast.co.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-032687. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-032687.json.