--- title: "GLA 82034 - Collaborative Media Planning & Buying" ocid: "ocds-h6vhtk-0327bf" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0327bf" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0327bf.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0327bf.json" source: "Find A Tender Service" current_stage: "Planning" buyer: "TRANSPORT FOR LONDON" published: "2022-03-30" --- # GLA 82034 - Collaborative Media Planning & Buying Buyer: TRANSPORT FOR LONDON Current stage: Planning OCID: ocds-h6vhtk-0327bf [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0327bf) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0327bf.json) ## Summary Transport for London (TfL) is planning a procurement process titled "GLA 82034 - Collaborative Media Planning & Buying" within the advertising and marketing services industry category. The buyer aims to establish a Framework Agreement with a single supplier to provide media planning and buying services. This tender is currently in the planning stage, with a future notice date set for 11th April 2022, after which the official tender documentation will be accessible via TfL's e-tendering system. The contract will cover delivery across the UK and is anticipated to span a duration of four years with potential renewal options. This tender presents a significant opportunity for marketing agencies specialised in media planning and buying, particularly those experienced in behaviour change and recruitment marketing. Businesses capable of delivering integrated strategic planning, media purchasing, and consultation services would be well-suited to compete for this contract. With TfL and the wider GLA Group as potential clients, companies that can demonstrate expertise in optimising digital investments and ensuring brand safety will find this a lucrative area for growth. ## Notice Transport for London (TfL) intends to commence a procurement process for the creation of a single supplier Framework Agreement for the provision of media planning and buying services. This notice intends to alert the market of the upcoming opportunity only. The successful Media Agency will plan media strategies and buy media space for marketing purposes, public consultations as well as recruitment campaigns. The Opportunity will be open to TfL, the wider GLA Group and London and Partners (together known as 'the Authorities'. Full details of the Authorities to be included as part of the Framework Agreement will be confirmed within the Contract Notice. The tender will be issued via TfL's e-tendering system - ProContact. Please ensure that you are registered to be able to access tender documentation. ### Lot Information Lot 1 This requirement seeks a best-in-class Media Agency that will deliver media neutral integrated behaviour change and recruitment marketing communications, strategic planning and implementation. This includes the ability to deliver paid for media partnerships and associated content development and delivery and consultations. Media planning and buying requirements across the Authorities are: * Media strategic thinking and planning * Media buying * Planning of other free or owned media that TfL or GLA Group may access over time. * Working in collaboration with the through the line creative agency and the roster of creative agencies or in-house creative teams to deliver integrated strategic planning and media neutral communications. * Inputting to the development of an agreed set of metrics for all activity, reviewing progress against them and providing recommendations on how to optimise activity to meet the Key Performance Indicators (KPIs). * Optimising client investment in the digital arena and the implications for any client databases and websites Budget setting as part of the integrated communications planning process to reflect the planning and brand priorities for each fiscal year and beyond * Creating mobilisation plans in preparation to respond urgently to high priority / high profile briefs following an unexpected event * Keeping the client teams up to date on key market and industry developments * Clash management * Digital frequency management * Brand safety- regularly reviewing the requirements and ensuring brand safety guidelines are adhered to * Measuring and reporting on Ad Viewability * Ensuring any content created through partnerships meets the GLA Group's standards for accessibility. * Reporting on on-going campaign performance including media related metrics, Post-Click Automation (PCA)s, identifying learnings and recommendations for current and future activity. * Investigating and maximising opportunities for brand surveys by media partners at low cost or added value as part of a media buy. * Research and evaluation of activity including public sector polling, and econometric modelling. * Emergency processes - the ability to pause all communications based on agreed criteria and timelines. Renewal: It is expected that a Framework Agreement will be awarded for a duration of four (4) years and will include break clauses as deemed suitable by the TfL. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/008485-2022 | | Notice type | Planning Notice | | Procurement type | Framework | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 30 Mar 2022 | | Submission deadline | Not specified | | Future notice date | 10 Apr 2022 | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planned | | Lots status | Planned | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | TRANSPORT FOR LONDON | | Locality | LONDON | | Post town | East London | | Postcode | E20 1JN | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI4 Inner London - East | | ITL 3 | TLI41 Hackney and Newham | | Local authority | Newham | | Electoral ward | Stratford Olympic Park | | Westminster constituency | Stratford and Bow | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 30 Mar 2022 at 07:20 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/008485-2022 ## Notice URLs - https://tfl.gov.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0327bf. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0327bf.json.