--- title: "Marketing & Social Media activities in the US, covering Beef, Lamb and Pork" ocid: "ocds-h6vhtk-0328e3" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0328e3" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0328e3.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0328e3.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "AHDB" published: "2022-05-05" --- # Marketing & Social Media activities in the US, covering Beef, Lamb and Pork Buyer: AHDB Current stage: Tender OCID: ocds-h6vhtk-0328e3 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0328e3) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0328e3.json) ## Summary The Agriculture and Horticulture Development Board (AHDB) is currently seeking bids for a tender titled "Marketing & Social Media activities in the US, covering Beef, Lamb and Pork." This procurement, classified under marketing services (CPV code 79342000), aims to enhance the visibility and reputation of British quality meat within the US market. The tender, which has been extended to a new deadline of 16th May 2022 at midday, offers a contract for an initial year with two optional extensions. The total contract value is £70,000 per annum, potentially up to £210,000 if all extensions are exercised. The procurement is conducted via an open procedure, and the contract period is set to commence on 1st July 2022, concluding on 30th June 2025. This tender presents significant opportunities for businesses that specialise in digital marketing and social media management, particularly those with experience targeting the US market. Agencies that can effectively engage audiences and drive interactions through channels such as Facebook, Instagram, and potentially LinkedIn would be well-suited to apply. Businesses adept at creating compelling content and managing communications with both trade media and event participation are encouraged to consider this tender, which is aimed at bolstering AHDB's outreach and alignment with their digital transformation goals. ## Notice Alteration to closing date: Now 16th May at midday, changed from 5th May 2022. AHDB recognise the need in the North America region for a digital review and a Social Media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. AHDB require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support. The Service MEAT: - Our focus is on growing our profile, reach and reputation, building awareness of British high quality meat in the US market, and driving relevant and engaged traffic to our website www.meattheUKexporters.com. We want to continuously improve how we curate content across our social media channels (Facebook & Instagram, and possibly to consider LinkedIn) to enable effective communication about the breath of our work. The contract is for one year +1+1 Value is PS70,000 per annum, a possible PS210,000 if all extensions are taken up, exclusive of VAT ### Lot Information Lot 1 AHDB are looking to appoint a Marketing partner to help us to: * Maximise and track engagement with AHDB's core target audience on social media * Encourage this target audience to make contact with AHDB for information and track their interaction with on social media * Increase and track participation to our events * Reach out to the traditional trade media by releasing interesting and up to date Press Releases on our events, British Farming News and products. The initial contract will be for 1 year with the option to extend 1+1 Renewal: Initial contract is for 1 year with the option to extend for a further 2 periods of 12 months each ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/011591-2022 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 5 May 2022 | | Submission deadline | 5 May 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 30 Jun 2022 - 30 Jun 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £210,000 | | Lots value | £210,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | AHDB | | Locality | KENILWORTH | | Post town | Coventry | | Postcode | CV8 2LG | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire | | ITL 3 | TLG13 Warwickshire CC | | Local authority | Warwick | | Electoral ward | Cubbington & Leek Wootton | | Westminster constituency | Kenilworth and Southam | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79342000 - Marketing services ## Release History - 5 May 2022 at 07:48 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/011591-2022 - 6 Apr 2022 at 10:08 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/009212-2022 - 1 Apr 2022 at 09:01 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/008776-2022 ## Notice URLs - https://ahdb.org.uk/ - https://defra.bravosolution.co.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0328e3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0328e3.json.