---
title: "GM Foster Carer Recruitment & Marketing Platforms"
ocid: "ocds-h6vhtk-032a74"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-032a74"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-032a74.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-032a74.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "GREATER MANCHESTER COMBINED AUTHORITY"
published: "2022-07-12"
---

# GM Foster Carer Recruitment & Marketing Platforms

Buyer: GREATER MANCHESTER COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-h6vhtk-032a74

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-032a74.json)

## Summary

The Greater Manchester Combined Authority is conducting a procurement process titled "GM Foster Carer Recruitment & Marketing Platforms" aimed at enhancing the recruitment of foster carers across Greater Manchester's local authorities. The procurement falls under the goods category, particularly focusing on software packages and information systems, and is currently in the active tender stage. The total budget for this project is set at £250,000, with a contract duration of 18 months commencing on 1 July 2022. Interested organizations must submit their proposals via the electronic procurement portal by the deadline of 6 May 2022 at 12:00.

This tender presents significant opportunities for businesses, particularly those in marketing and digital communications, to engage in a vital service addressing the recruitment of foster carers. Companies capable of developing comprehensive marketing strategies and dedicated digital platforms, including customer relationship management (CRM) solutions, would be well-suited to compete. Additionally, consortia of businesses are encouraged to collaborate, ensuring a broad range of expertise and resources to meet the local authorities' objectives effectively.

## Notice

The GMCA are looking for a partner / partners to provide a Digital Marketing Recruitment Service to help us increase the number of approved foster carers in Greater Manchester's LAs, to meet current and future sufficiency requirements for our looked after children. The objectives of this Service are to: * Develop and deliver a marketing and engagement strategy, utilising a range of content and media channels to reach a larger population of potential foster carers for the GM LAs. * Generate high-quality leads, at appropriate volumes in line with the GM's recruitment target, which are passed to the LAs seamlessly, who will then take forward the enquiries. * Provide marketing and data insight and expertise to support the LA Fostering Teams, supporting the development of a high quality foster carer recruitment journey. To achieve this, there are three main strands of work: 1. GM-wide Foster Carer Recruitment Campaign 2. Shared Foster Carer Recruitment Website 3. Customer Journey Support including a shared CRM More details are provided in Section 4: Requirement / Specification. We reserve the right to award a contract just for items 1 and 2, and remove item 3 from the scope of work. Each GM LA will continue to have their own local marketing campaigns, so the service provider(s) will also need to work with LA partners to ensure that the GM-wide marketing complements and strengthens local activity, as well as draw on local marketing expertise. This project will be based on strong partnership working, and bids from consortia as well as individual organisations are welcome. The budget available for this project is PS250,000 and we expect tenders at this value, and at least PS100,000 should be reserved for actual marketing activity / media buying. Tenders exceeding a total value of PS250,000 and that have less than PS100,000 allocated to media buying will not be considered. The contract is expected to commence on 1 July 2022 and last 18 months. There is provision to extend the work by two 6-month periods, in case there are delays, but there would be no change to the budget. The GMCA reserves the right not to award the CRM element of the offer as it is undergoing a review of existing internal systems that may also have been invested in that may give the project more longevity. All documentation is available via the chest e procurement portal https://www.the-chest.org.uk/

### Lot Information

Lot 1

The GMCA are looking for a partner / partners to provide a Digital Marketing Recruitment Service to help us increase the number of approved foster carers in Greater Manchester's LAs, to meet current and future sufficiency requirements for our looked after children. The objectives of this Service are to: * Develop and deliver a marketing and engagement strategy, utilising a range of content and media channels to reach a larger population of potential foster carers for the GM LAs. * Generate high-quality leads, at appropriate volumes in line with the GM's recruitment target, which are passed to the LAs seamlessly, who will then take forward the enquiries. * Provide marketing and data insight and expertise to support the LA Fostering Teams, supporting the development of a high quality foster carer recruitment journey. To achieve this, there are three main strands of work: 1. GM-wide Foster Carer Recruitment Campaign 2. Shared Foster Carer Recruitment Website 3. Customer Journey Support including a shared CRM More details are provided in Section 4: Requirement / Specification. We reserve the right to award a contract just for items 1 and 2, and remove item 3 from the scope of work. Each GM LA will continue to have their own local marketing campaigns, so the service provider(s) will also need to work with LA partners to ensure that the GM-wide marketing complements and strengthens local activity, as well as draw on local marketing expertise. This project will be based on strong partnership working, and bids from consortia as well as individual organisations are welcome. The budget available for this project is PS250,000 and we expect tenders at this value, and at least PS100,000 should be reserved for actual marketing activity / media buying. Tenders exceeding a total value of PS250,000 and that have less than PS100,000 allocated to media buying will not be considered. The contract is expected to commence on 1 July 2022 and last 18 months. There is provision to extend the work by two 6-month periods, in case there are delays, but there would be no change to the budget. The GMCA reserves the right not to award the CRM element of the offer as it is undergoing a review of existing internal systems that may also have been invested in that may give the project more longevity. All documentation is available via the chest e procurement portal https://www.the-chest.org.uk/

Renewal: Possible extensions 2 x 6 months

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/019063-2022 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Jul 2022 |
| Submission deadline | 6 May 2022 |
| Future notice date | Not specified |
| Award date | 4 Jul 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | £250,000 |
| Awards value | Not specified |
| Contracts value | £250,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GREATER MANCHESTER COMBINED AUTHORITY |
| Locality | SALFORD |
| Post town | Manchester |
| Postcode | M27 8US |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD3 Greater Manchester |
| ITL 3 | TLD34 Greater Manchester South West |
| Local authority | Salford |
| Electoral ward | Swinton Park |
| Westminster constituency | Salford |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ELEVEN MARKETING & COMMUNICATIONS |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48000000 - Software package and information systems

## Release History

- 12 Jul 2022 at 14:21 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/019063-2022
- 5 Apr 2022 at 16:48 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/009177-2022

## Notice URLs

- http://www.manchesterfire.gov.uk/
- https://www.the-chest.org.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-032a74. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-032a74.json.