---
title: "PURCON 1007 - Creative Campaign Partner"
ocid: "ocds-h6vhtk-032bea"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-032bea"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-032bea.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-032bea.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF EAST ANGLIA"
published: "2022-08-03"
---

# PURCON 1007 - Creative Campaign Partner

Buyer: UNIVERSITY OF EAST ANGLIA  
Current stage: Award  
OCID: ocds-h6vhtk-032bea

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-032bea.json)

## Summary

The University of East Anglia is seeking a Creative Campaign Partner through a selective tender process in the marketing services industry. This process is aimed at refreshing and developing their campaign activities to attract more international students and enhance brand perceptions within the higher education market. The tender period began on 8 April 2022 and concluded on 9 May 2022, with submissions being accepted electronically. The awarded contract is valued at £2,014,000 and has been signed as of 19 July 2022, with an active status currently held by Jaywing PLC as the successful supplier.

This tender presents a significant opportunity for businesses specialising in marketing services, particularly those with proven experience in developing campaigns aimed at youth and diverse audiences. Companies capable of delivering innovative solutions that can resonate across various channels and effectively enhance brand engagement would be well-suited to compete. Furthermore, those with prior experience in higher education marketing and adeptness in multi-market strategies, including EU and international outreach, will find themselves at an advantageous position to win this contract.

## Notice

We are looking to refresh and develop our campaign activity to differentiate ourselves in the Higher Education marketplace, to grow student numbers in particular international students in key markets, improve brand perceptions and increase awareness to help realise our strategic ambitions. We are looking to develop our brand and implement it across a range of existing campaign propositions. You will work on and offline across a wide variety of audiences and at all stages of the student journey. You will have experience of developing campaigns for the youth market and their influencers (including career advisors, peers, parents / guardians and teachers / lecturers) for home, EU and International markets. The partner will work as a creative lead across all channels and audiences.

### Lot Information

Lot 1

We are looking to refresh and develop our campaign activity to differentiate ourselves in the Higher Education marketplace, to grow student numbers in particular international students in key markets, improve brand perceptions and increase awareness to help realise our strategic ambitions. We are looking to develop our brand and implement it across a range of existing campaign propositions. You will work on and offline across a wide variety of audiences and at all stages of the student journey. You will have experience of developing campaigns for the youth market and their influencers (including career advisors, peers, parents / guardians and teachers / lecturers) for home, EU and International markets. The partner will work as a creative lead across all channels and audiences.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/021319-2022 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Aug 2022 |
| Submission deadline | 9 May 2022 |
| Future notice date | Not specified |
| Award date | 18 Jul 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £2,014,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF EAST ANGLIA |
| Additional buyers | EUROPEAN UNION |
| Locality | N/A |
| Post town | Not specified |
| Postcode | N/A |
| Country | Not specified |
| ITL 1 | Not specified |
| ITL 2 | Not specified |
| ITL 3 | Not specified |
| Local authority | Not specified |
| Electoral ward | Not specified |
| Westminster constituency | Not specified |
| Delivery location | TLH15 Norwich and East Norfolk |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | JAYWING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 3 Aug 2022 at 15:14 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/021319-2022
- 8 Apr 2022 at 16:10 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/009551-2022

## Notice URLs

- https://in-tendhost.co.uk/universityofeastanglia/aspx/Home
- https://www.uea.ac.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-032bea. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-032bea.json.