---
title: "Media Services/CPN/PRO/2022"
ocid: "ocds-h6vhtk-032ce9"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-032ce9"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-032ce9.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-032ce9.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "THE OPEN UNIVERSITY"
published: "2025-12-12"
---

# Media Services/CPN/PRO/2022

Buyer: THE OPEN UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-032ce9

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-032ce9.json)

## Summary

The Open University, located in Milton Keynes (region UKJ12), has engaged in the procurement process for media services under the title "Media Services/CPN/PRO/2022." This process falls within the advertising and marketing services category, focusing on media strategy, planning, buying, econometrics modelling, and campaign optimisation. The procurement stage has progressed from tender initiation to contract updates, as of 12th December 2025. The services, which include both online and offline media channels, are delivered by OMD Group Limited, a large-scale supplier based in London. The contract period initially covered 1800 days and has been extended to 60 months to align with the University's strategic plans across the UK and internationally. The procurement method employed is a competitive negotiation that allows for selective engagement with suppliers, supported by electronic submission avenues introduced earlier for tender submissions.

This tender provides robust opportunities for businesses involved in advertising and marketing, particularly those capable of offering innovative media strategies and campaign optimisation across diverse channels. Organisations adept in econometrics modelling and media partnerships would find this procurement suitable, especially given its extension into significant market changes such as AI advancements and digital personalisation. Large-scale companies like OMD Group Limited have thrived within this competitive landscape, and potential suppliers can leverage this environment to foster partnerships that align with the increasing demands for technological integration and automation. The procurement could present growth prospects for firms looking to expand their media-related services, especially within the higher education sector—a domain characterised by shifting learner behaviours and competitive dynamics.

## Notice

The Open University (The OU) has tendered for the provision of media services, to include media strategy, domestic and international media planning and buying, econometric modelling, campaign optimisation, media partnerships and other media deliverables.

### Lot Information

Lot 1

This procurement included the following services:- Media strategy, planning and buying - all online and offline channels. Econometrics modelling Campaign optimisation

Renewal: The contract may be extended by up to 2 years

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/082336-2025 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Competitive procedure with negotiation |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Dec 2025 |
| Submission deadline | 13 May 2022 |
| Future notice date | Not specified |
| Award date | 26 Jan 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £70,000,000 |
| Lots value | £70,000,000 |
| Awards value | Not specified |
| Contracts value | £152,500,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE OPEN UNIVERSITY |
| Locality | MILTON KEYNES |
| Post town | Milton Keynes |
| Postcode | MK7 6BP |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ1 Berkshire, Buckinghamshire and Oxfordshire |
| ITL 3 | TLJ12 Milton Keynes |
| Local authority | Milton Keynes |
| Electoral ward | Monkston |
| Westminster constituency | Milton Keynes Central |
| Delivery location | TLJ12 Milton Keynes |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | OMD GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 12 Dec 2025 at 10:37 - AwardUpdate - Award Notice - https://www.find-tender.service.gov.uk/Notice/082336-2025
- 26 Jan 2023 at 12:33 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/002413-2023
- 12 Apr 2022 at 15:43 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/009804-2022

## Notice URLs

- https://in-tendhost.co.uk/openuniversity
- https://omduk.com/
- https://www.open.ac.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-032ce9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-032ce9.json.