---
title: "Business & Tourism's Familiarisation Visits"
ocid: "ocds-h6vhtk-032f04"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-032f04"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-032f04.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-032f04.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WEST MIDLANDS GROWTH COMPANY LIMITED"
published: "2022-04-21"
---

# Business & Tourism's Familiarisation Visits

Buyer: WEST MIDLANDS GROWTH COMPANY LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-032f04

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## Summary

The West Midlands Growth Company Limited is seeking to procure hotel accommodation services for its "Business & Tourism's Familiarisation Visits" tender, which was initiated on 20th April 2022 and is set to conclude with the event taking place from 27th July to 6th August 2022, coinciding with the Commonwealth Games. This procurement, categorised under services, aims to enhance awareness of the Birmingham and West Midlands region as a premier destination for business events, particularly targeting key markets in Canada, the UK, the USA, and Europe. The procurement method employed is a limited procedure allowing for direct contracting, without prior publication of a call for competition, as the only supplier able to fulfil the requirements was identified as the Malmaison Hotel Birmingham.

This tender presents a significant opportunity for businesses in the hospitality sector, especially those capable of providing hotel accommodation during high-demand periods. Companies with experience in catering to event delegates and capable of delivering an appealing experience for potential business event organisers would be particularly well-suited to compete. Engaging with this project could help businesses increase visibility and capacity for future contracts, as the initiative aims to foster a pipeline of conference bids that could lead to 11 successful conference wins by 2026.

## Notice

The Business and Tourism Programme will conduct familiarisation visits for our key markets: Canada, UK, USA and Europe in July/August 2022 to coincide with the Commonwealth Games, showcasing Birmingham and the West Midlands region as a business events destination. We will invite delegates who have a high potential to organize future business events in the West Midlands. To attract them to make the visit we would need to make the offer of a visit to the region as appealing as possible. Therefore, WMGC will need to procure hotel rooms for delegates to stay in during the games. The purpose of the activity is to increase awareness of the region, change perceptions and engage with conference and business event organisers to educate, inspire and encourage them to bring their conference business to the region.

### Lot Information

Lot 1

The BATP will conduct familiarisation visits for our key markets: Canada, UK, USA and Europe in July/August 2022 to coincide with the Commonwealth Games, showcasing Birmingham and the West Midlands region as a business events destination. We will invite delegates who have a high potential to organize future business events in the West Midlands. To attract them to make the visit we would need to make the offer of a visit to the region as appealing as possible. Therefore, WMGC will need to procure hotel rooms for delegates to stay in during the games. The purpose of the activity is to increase awareness of the region, change perceptions and engage with conference and business event organisers to educate, inspire and encourage them to bring their conference business to the region. Key Outputs * The ability to host delegates in region as part of a familiarisation programme is essential experience designed to raise awareness of the region and educate business event organisers on the offer presented by West Midlands. * By hosting delegates during the games, we anticipate the activity to contribute towards building a sufficient future pipeline of conference bids in order to secure 11 conference wins by 2026. * Integrating with the work of the Conference Ambassador Network, it will allow us to connect both local ambassadors and HQ decision makers on territory. Rationale for Procurement * As part of the BATP, hosted familiarisation visits will be held during summer 2022 for key markets (UK, Europe and N America). * These visits will highlight the best of Birmingham and West Midlands products (conference/meeting venues, accommodation, experiences, dining) to key contacts, supporting both awareness and appetite for travel to the region. * There will be a cross programme collaboration between WMGC and VisitBritain in-market teams to deliver this activity. * The FAM visits will support relationships with key buyers to strengthen the region's image and increase the volume and value of business events coming into the region by stimulating future growth within the sector and supporting markets that produce high value. We require hotel accommodation that can provide 15 x Bedroom, Bed & Breakfast from Wednesday 27th July 2022 - Saturday 6th August 2022 for our delegates.

### Procurement Information

It is the intention of West Midlands Growth Company Ltd to directly award The Malmaison Birmingham the contract due to the nature of the service required and in line with principles set in PPN01/20 where direct award is permissible due absence of competition under Regulation 32 (2) of the PCR which allows for sole supplier sourcing through use of a negotiated procedure without prior publication to be used. In the case of this procurement competition is absent and only one supplier can provide the service or has capacity to complete on the scale required as we approached 8 Hotel providers and only The Malmaison Birmingham was the only hotel to have availability on the dates that we requested with the number of rooms required.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/010343-2022 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Apr 2022 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 19 Apr 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £29,850 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS GROWTH COMPANY LIMITED |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B19 3SD |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Newtown |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG3 West Midlands |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MALMAISON HOTEL BIRMINGHAM |

## CPV Codes

### Divisions

- 55 - Hotel, restaurant and retail trade services

### Codes

- 55110000 - Hotel accommodation services

## Release History

- 21 Apr 2022 at 09:02 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/010343-2022

## Notice URLs

- http://www.wmgrowth.com

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-032f04. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-032f04.json.