---
title: "Westminster Reveals"
ocid: "ocds-h6vhtk-0331e0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0331e0"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0331e0.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0331e0.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "CAPITALESOURCING"
published: "2022-04-29"
---

# Westminster Reveals

Buyer: CAPITALESOURCING  
Current stage: Tender  
OCID: ocds-h6vhtk-0331e0

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0331e0)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0331e0.json)

## Summary

The Westminster City Council is currently inviting tenders for the "Westminster Reveals" campaign, a public procurement process aimed at enhancing the city’s appeal as a destination. The campaign, classified under advertising campaign services, is set to run from 2nd May 2022 to 10th July 2024, with a tender submission deadline on 2nd May 2022 at 14:00. This open procurement procedure seeks a partner to support and expand the marketing strategy initiated in June 2021, adapting messaging and tactics to engage visitors, businesses, and residents across various digital and print channels.

This tender presents significant business growth opportunities, particularly for companies specialising in advertising consultancy and promotional services. Businesses capable of delivering integrated marketing strategies that increase social media engagement and footfall in urban settings are well-suited to compete. The successful bidder will play a crucial role in evolving Westminster's brand presence and will also be required to assess the campaign's effectiveness throughout its duration, making this project particularly appealing for firms with expertise in campaign evaluation and audience-centric messaging.

## Notice

Westminster Reveals launched in June 2021, with the aim of driving visitors back to the city, as venues reopened post-lockdown. The campaign was made up of online, digital and print components and was successful in generating media coverage, social media engagement and an increase in footfall to a number of activations taking place in Westminster during the seven month campaign. We are now seeking a partner to provide expertise and support to grow and sustain the campaign over a two year period. The campaign must continue to build and position Westminster as destination brand. With this in mind, messaging and tactics deployed must be audience-centric and adapted across specific channels to target visitors, businesses and residents. We will need advice on evolving the current web presence that will allow us to present the West End and Westminster and the wider borough as a destination brand. We will also need support in evaluating the campaign to ensure we can report on the success of the campaign.

### Lot Information

Lot 1

Marketing Campaign: made up of online, digital and print components to generate media coverage, social media engagement and an increase in footfall to the city.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/011075-2022 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Apr 2022 |
| Submission deadline | 2 May 2022 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 1 May 2022 - 10 Jul 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CAPITALESOURCING |
| Additional buyers | WESTMINSTER CITY COUNCIL |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1E 6QP |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341100 - Advertising consultancy services
- 79341400 - Advertising campaign services
- 79342200 - Promotional services

## Release History

- 29 Apr 2022 at 09:36 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/011075-2022

## Notice URLs

- https://www.capitalesourcing.com
- https://www.capitalesourcing.com/web/login.shtml

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0331e0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0331e0.json.