---
title: "Market Research Services Framework"
ocid: "ocds-h6vhtk-0332a0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0332a0"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0332a0.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0332a0.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "THE BRITISH BROADCASTING CORPORATION (BBC)"
published: "2023-04-11"
---

# Market Research Services Framework

Buyer: THE BRITISH BROADCASTING CORPORATION (BBC)  
Current stage: Award  
OCID: ocds-h6vhtk-0332a0

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## Summary

The British Broadcasting Corporation (BBC) has completed the procurement process for a Market Research Services Framework. The framework is divided into three lots: Continuous Tracking Studies Research, Bespoke Audience Research Projects, and Children and Education Research. The total value of the framework agreement is £50,000,000, with Lot 1a valued at £42,100,000, Lot 1b at £6,520,000, and Lot 2 at £1,380,000. The contracts have been awarded to various suppliers for each lot, providing opportunities for businesses in the market research services category.

This procurement process by the BBC presents opportunities for businesses specialising in market research services to compete for contracts within specific research areas. The framework agreement allows for multiple suppliers to participate and deliver services over a four-year term. Businesses looking to grow in the media sector research industry can target the different lots based on their capabilities and expertise, positioning themselves competitively for future tender opportunities.

## Notice

The BBC has awarded a Framework Agreement for the delivery of Market Research Services. The Framework Agreement is divided into 3 separate Lots. Tenderers bid individually for either Lot 1a, Lot 1b or Lot 2 or a combination of them, where they met the Minimum Standards. The following includes the expected total value of spend for each Lot on the Framework Agreement, for the full Term (48 months). Lot 1a Continuous Tracking Studies Research - This Lot is targeted at meeting the BBC's most complex and strategic media sector research requirements, integrating behavioural (use and consumption) and perception (experience / satisfaction) and applying a leading edge of technological development in data collection and processing and brand tracking studies. Total value of PS42,100,000. Lot 1b Bespoke Audience Research Projects - This Lot is targeted at research studies that provide insight into people's usage of and attitudes to media products and services, drawing on input from a range of different demographic groups and geographical regions, including the requirement to sample harder to reach, niche and diverse audiences within any methodology. Total value of PS6,520,000. Lot 2 Children and Education Research - This Lot is targeted at research studies that provide insight into how children discover our content, how children find and consume media and who is influential in helping them choose. Total value of PS1,380,000. NB - the total values are not committed spend, and are therefore only an expectation of spend that could be made through the Framework Agreement.

### Lot Information

Continuous Tracking Studies Research

This Lot is targeted at meeting the BBC's most complex and strategic media sector research requirements, integrating behavioural (use and consumption) and perception (experience / satisfaction) and applying a leading edge of technological development in data collection and processing and brand tracking studies.

Options: Price is not the only award criterion and all criteria are stated only in the procurement documents

Bespoke Audience Research Projects

This Lot is targeted at research studies that provide insight into people's usage of and attitudes to media products and services, drawing on input from a range of different demographic groups and geographical regions, including the requirement to sample harder to reach, niche and diverse audiences within any methodology.

Options: Price is not the only award criterion and all criteria are stated only in the procurement documents

Children and Education Research

This Lot is targeted at research studies that provide insight into how children discover our content, how children find and consume media and who is influential in helping them choose.

Options: Price is not the only award criterion and all criteria are stated only in the procurement documents

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/010334-2023 |
| Notice type | Tender Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large, SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Apr 2023 |
| Submission deadline | 30 May 2022 |
| Future notice date | Not specified |
| Award date | 1 Mar 2023 |
| Contract period | 1 Mar 2023 - 28 Feb 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000,000 |
| Lots value | £50,000,000 |
| Awards value | Not specified |
| Contracts value | £50,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE BRITISH BROADCASTING CORPORATION (BBC) |
| Locality | LONDON |
| Post town | West London |
| Postcode | W1A 1AA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | West End |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 27 |
| Supplier names | 2CV; BEANO STUDIOS; BMG RESEARCH; DIFFERENTOLOGY; DIPSTICKS RESEARCH; DJS RESEARCH; ESRO; EVERFI; FLOOD AND PARTNERS; GFK; HARRIS INTERACTIVE; HOOK RESEARCH; IPSOS MORI; JIGSAW RESEARCH; KANTAR MEDIA; MAGENTA RESEARCH; MEL RESEARCH; MTM LONDON; NIELSEN MEDIA RESEARCH; OXYGEN BRAND CONSULTING; SAUL PARKER CONSULTING LIMITED T/A THE GOOD SIDE; SHERBERT RESEARCH; TRINITY MCQUEEN; TRUTH CONSULTING; WALNUT; YONDER CONSULTING; YOUGOV |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 11 Apr 2023 at 11:25 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/010334-2023
- 29 Apr 2022 at 16:24 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/011267-2022

## Notice URLs

- http://www.bbc.co.uk/supplying/
- https://bbc.bravosolution.co.uk
- https://bbc.bravosolution.co.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0332a0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0332a0.json.