---
title: "Optimizely Digital Experience Platform"
ocid: "ocds-h6vhtk-03344f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03344f"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03344f.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03344f.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "COVENTRY UNIVERSITY"
published: "2022-05-05"
---

# Optimizely Digital Experience Platform

Buyer: COVENTRY UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-03344f

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03344f.json)

## Summary

The Coventry University, a public educational institution located in Coventry, UK, has successfully completed the procurement process for the "Optimizely Digital Experience Platform". This contract falls under the communication and multimedia software package category and involves a long-term investment as it entails a three-year renewal of the existing service. The procurement was conducted using a limited method, specifically a negotiated procedure without the publication of a contract notice. The contract, valued at £560,821.87, was signed on 5th May 2022, highlighting the institution's commitment to maintaining its digital infrastructure.

This tender presents significant opportunities for businesses specialising in digital software solutions, particularly those experienced with content management and digital experience platforms. Companies capable of providing similar services are well-positioned to compete, especially given the potential for future contract extensions based on direct negotiations. As the contract is tied to a long-term commitment with the current supplier, businesses with innovative solutions may find avenues for collaboration or complementary services to support Coventry University's ongoing digital initiatives.

## Notice

CU Marketing Group's web estate is built on Optimizely. This is a renewal for 3 years to continue with the service as there is no intention to switch product in the long run. This is a long-term system investment.

### Lot Information

Lot 1

Optimizely (formerly Episerver) Digital Experience Platform: Corporate (1M/50k) Licence - digital journey for CU customers. This is a 3 year contract awarded directly to the licensor.

Options: Depending on renegotiations directly with the licensor, options to extensions may be considered in the future.

### Procurement Information

3 year price locked in directly with licensor. There is no intention to move away from the platform for the foreseeable future.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/011698-2022 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Limited |
| Procurement method details | Negotiated without publication of a contract notice |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 May 2022 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 4 May 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £560,821 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | COVENTRY UNIVERSITY |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV1 5FB |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG33 Coventry |
| Local authority | Coventry |
| Electoral ward | St Michael's |
| Westminster constituency | Coventry South |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | OPTIMIZELY |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48500000 - Communication and multimedia software package

## Release History

- 5 May 2022 at 12:24 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/011698-2022

## Notice URLs

- https://www.coventry.ac.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03344f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03344f.json.