---
title: "Commercial Advertising: Railway Estate"
ocid: "ocds-h6vhtk-033502"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-033502"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-033502.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-033502.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "FIRST RAIL HOLDINGS LIMITED"
published: "2022-05-06"
---

# Commercial Advertising: Railway Estate

Buyer: FIRST RAIL HOLDINGS LIMITED  
Current stage: Tender  
OCID: ocds-h6vhtk-033502

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-033502)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-033502.json)

## Summary

First Rail Holdings Limited is currently conducting a tender for commercial advertising services, titled "Commercial Advertising: Railway Estate," valued at £30 million. This procurement falls under the advertising services category and aims to enhance revenue generation through the management of assets across various Train Operating Companies, including First Greater Western Limited, First MTR South Western Trains Limited, First Trenitalia West Coast Rail Limited, and First TransPennine Express Limited. The tender process is in the Tender stage, with a submission deadline set for 6th June 2022. The contracts will be awarded based on a selective procurement method, specifically a negotiated procedure with a prior call for competition.

This tender presents substantial opportunities for growth, particularly for businesses specialising in advertising and asset management within the railway sector. Companies that excel in marketing strategies, revenue maximisation, and asset maintenance would be particularly well-suited to compete for this contract. The successful bidder will not only inherit an existing portfolio but also be responsible for ongoing asset management, making this an attractive proposition for firms looking to expand their service offerings in the transport and advertising industries.

## Notice

First Rail is tendering for the provision of commercial advertising services, to generate revenue through the management of assets and client portfolios across the following FirstGroup Train Operating Companies: * FIRST GREATER WESTERN LIMITED, ('GWR') company number 05113733. * FIRST MTR SOUTH WESTERN TRAINS LIMITED, ('SWR') company number 07900320. * FIRST TRENITALIA WEST COAST RAIL LIMITED, ('AWC') company number 10349442. * FIRST TRANSPENNINE EXPRESS LIMITED, ('TPE') company number 09111801

### Lot Information

Lot 1

First Rail are seeking to contract with one supplier to market, manage, and invest in an extensive asset portfolio in relation to commercial advertising sales. The successful bidder will be responsible for developing an existing portfolio of assets in railway stations, increasing revenue generation for our Train Operating Companies (TOCs). The successful bidder will be required to procure the existing assets at the value stated at the start of the contract term, and will inherit the forward order book. Core contract requirements involve the safe maintenance, repair, installation of new, and investment in assets throughout the term of the contract, reporting detailed results on a monthly basis to each TOC and First Rail. As a revenue contract, First Rail are seeking supplier proposals that will best deliver the services required, delivered in accordance to the highest safety levels required in the rail environment, with maximum revenue generation.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/011877-2022 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Negotiated procedure with prior call for competition |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 May 2022 |
| Submission deadline | 6 Jun 2022 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £30,000,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | FIRST RAIL HOLDINGS LIMITED |
| Additional buyers | FIRST GREATER WESTERN LIMITED; FIRST MTR SOUTH WESTERN TRAINS LIMITED; FIRST TRANSPENNINE EXPRESS LIMITED; FIRST TRENITALIA WEST COAST RAIL LIMITED |
| Locality | LONDON |
| Post town | West London |
| Postcode | W2 1AF |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | Hyde Park |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England), TLL Wales, TLM Scotland |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 6 May 2022 at 14:46 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/011877-2022

## Notice URLs

- http://redirect.transaxions.com/events/QUbB9
- https://www.avantiwestcoast.co.uk/
- https://www.firstgroupplc.com/
- https://www.gwr.com/
- https://www.southwesternrailway.com/
- https://www.tpexpress.co.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-033502. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-033502.json.