---
title: "Creative Agency"
ocid: "ocds-h6vhtk-033580"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-033580"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-033580.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-033580.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "THAMES WATER UTILITIES LIMITED"
published: "2022-09-08"
---

# Creative Agency

Buyer: THAMES WATER UTILITIES LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-033580

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-033580)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-033580.json)

## Summary

Thames Water Utilities Limited has conducted a selective procurement process for a Creative Agency contract, which has now been awarded to VCCP Group LLP. The contract aims to create and deliver innovative and customer-centric content to enhance customer perception and performance metrics. The procurement method involved a negotiated procedure with a prior call for competition. The buying organisation is based in Reading, United Kingdom, and the contract has a planned duration of 3 years with options for extension up to 8 years. The main industry category is business services, covering areas such as law, marketing, consulting, recruitment, printing, and security.

This tender for a Creative Agency contract offers opportunities for businesses specialising in creative services, marketing, branding, and content development to collaborate with Thames Water. Companies with a focus on customer-centric strategies and brand building are well-suited to compete for this contract. The procurement stage is currently at the award phase, with VCCP Group LLP being the active supplier. Businesses interested in long-term partnerships catering to the improvement of customer perception and performance metrics would find this opportunity particularly relevant.

## Notice

Thames Water are looking for a creative agency to create and deliver innovative and engaging content which is customer centric and supports the overall strategy to improve customer perception, in turn improving our C-MeX and NPS performance

### Lot Information

Lot 1

Thames Water are seeking a creative agency partner to create and deliver innovative and engaging content which is customer centric and supports the overall strategy to improve customer perception, in turn improving our C-MeX and NPS performance. The selected provider will be expected to offer a full creative agency service including but not limited to campaign strategy, content provision, brand & marketing strategy covering our brand building and behavioural change campaigns throughout the annual calendars

Options: Thames Water envisages that the contract will be awarded for an initial term of 3 years with options to extend up to a maximum duration of 8 years.

Renewal: Thames Water envisages that the contract will be awarded for an initial term of 3 years with options to extend up to a maximum duration of 8 years.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/025272-2022 |
| Notice type | Tender Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Negotiated procedure with prior call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Sep 2022 |
| Submission deadline | 24 May 2022 |
| Future notice date | Not specified |
| Award date | 29 Sep 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | £6,000,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THAMES WATER UTILITIES LIMITED |
| Locality | READING |
| Post town | Reading |
| Postcode | N/A |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ1 Berkshire, Buckinghamshire and Oxfordshire |
| ITL 3 | TLJ16 Berkshire West |
| Local authority | Reading |
| Electoral ward | Thames |
| Westminster constituency | Reading Central |
| Delivery location | TLI London, TLJ South East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | VCCP GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 8 Sep 2022 at 14:52 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/025272-2022
- 9 May 2022 at 13:35 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/012003-2022

## Notice URLs

- https://www.thameswater.co.uk/
- https://www.thameswater.co.uk/about-us/our-suppliers/procurement

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-033580. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-033580.json.