---
title: "Marketing and Branding Agent - LBH Britannia Phase 2b"
ocid: "ocds-h6vhtk-03360c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03360c"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03360c.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03360c.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "LONDON BOROUGH OF HACKNEY"
published: "2022-08-10"
---

# Marketing and Branding Agent - LBH Britannia Phase 2b

Buyer: LONDON BOROUGH OF HACKNEY  
Current stage: Award  
OCID: ocds-h6vhtk-03360c

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03360c.json)

## Summary

The London Borough of Hackney is procuring a Marketing and Branding Agent for the Britannia Phase 2b Project. This phase involves developing residential blocks for affordable and private sale homes. The project, led by the Mayor and Burgesses of the London Borough of Hackney, aims to deliver a total of 395 homes. The procurement process will follow the Open Procedure, with an estimated contract commencement in August 2022 and ending around March 2027.

This tender presents an opportunity for businesses in marketing, branding, and consultancy services to compete for a significant contract with the London Borough of Hackney. Companies offering services related to residential development, strategy, and marketing would be well-suited to participate. The evaluation criteria for this procurement focus on quality and cost considerations. Interested suppliers should note the important deadlines and the specific requirements outlined in the contract terms and conditions.

## Notice

The London Borough of Hackney is seeking to procure a Marketing and Branding Agent to support the Strategy and Implementation Phases of the Britannia Phase 2b Project. In particular, this relates to the private for sale homes within this mixed tenure Phase. Phase 2b of the Britannia project follows on from the successful delivery and operation of the new City of London Academy Shoreditch Park (CoLASP) and Britannia Leisure Centre (BLC) as part of Phase 1. Phase 2b, on the site of the old Britannia Leisure Centre, is the first phase of residential development and encompasses the Design and Build of residential blocks H3, H4, H5 and H6 - ranging in height from three storeys to twenty-five storeys. The project will be of mixed tenure, delivering 81 affordable homes, and 314 homes for private sale. The sale and marketing of 30 Shared Ownership homes will be managed and delivered by Hackney Sales, and is not included within this contract. Liaison and coordination with Hackney Sales will be expected to ensure a coherent cross estate approach. These Consultancy Services will be procured using the Open Procedure and will be evaluated on a 60% quality and 40% cost basis. Given the estimated Contract Sum for the whole life of the contract is potentially above the Public Contract Regulations 2015 threshold, this Contract Notice is issued via the Find a Tender Service (FTS). The Employer will be the Mayor and Burgesses of the London Borough of Hackney, and the successful supplier will be required to sign up to the Council's Standard Services Agreement Terms and Conditions. The Contract commencement is estimated to be August 2022, with an end date to coincide with the Sale of the last private for sale property (estimated March 2027). This Agent will work closely with the Sales Agent for the project to develop and deliver the Sales and Marketing Strategy for the private for sale units within this phase. The Sales Agent is currently being separately procured via the Notting Hill Genesis Estate Agents' Framework.

### Lot Information

Lot 1

The London Borough of Hackney is seeking to procure a Marketing and Branding Agent to support the Strategy and Implementation Phases of the Britannia Phase 2b Project. In particular, this relates to the private for sale homes within this mixed tenure Phase. Phase 2b of the Britannia project follows on from the successful delivery and operation of the new City of London Academy Shoreditch Park (CoLASP) and Britannia Leisure Centre (BLC) as part of Phase 1. Phase 2b, on the site of the old Britannia Leisure Centre, is the first phase of residential development and encompasses the Design and Build of residential blocks H3, H4, H5 and H6 - ranging in height from three storeys to twenty-five storeys. The project will be of mixed tenure, delivering 81 affordable homes, and 314 homes for private sale. The sale and marketing of 30 Shared Ownership homes will be managed and delivered by Hackney Sales, and is not included within this contract. Liaison and coordination with Hackney Sales will be expected to ensure a coherent cross estate approach. These Consultancy Services will be procured using the Open Procedure and will be evaluated on a 60% quality and 40% cost basis. Given the estimated Contract Sum for the whole life of the contract is potentially above the Public Contract Regulations 2015 threshold, this Contract Notice is issued via the Find a Tender Service (FTS). The Employer will be the Mayor and Burgesses of the London Borough of Hackney, and the successful supplier will be required to sign up to the Council's Standard Services Agreement Terms and Conditions. The Contract commencement is estimated to be August 2022, with an end date to coincide with the Sale of the last private for sale property (estimated March 2027). This Agent will work closely with the Sales Agent for the project to develop and deliver the Sales and Marketing Strategy for the private for sale units within this phase. The Sales Agent is currently being separately procured via the Notting Hill Genesis Estate Agents' Framework.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/022050-2022 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Aug 2022 |
| Submission deadline | 13 Jun 2022 |
| Future notice date | Not specified |
| Award date | 28 Jul 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LONDON BOROUGH OF HACKNEY |
| Locality | HACKNEY |
| Post town | East London |
| Postcode | E8 1DY |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI41 Hackney and Newham |
| Local authority | Hackney |
| Electoral ward | Hackney Central |
| Westminster constituency | Hackney South and Shoreditch |
| Delivery location | TLI41 Hackney and Newham |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | FOUR COMMUNICATIONS GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 10 Aug 2022 at 14:45 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/022050-2022
- 10 May 2022 at 13:19 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/012143-2022

## Notice URLs

- http://www.hackney.gov.uk
- https://www.londontenders.org/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03360c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03360c.json.