--- title: "West Midlands Trains Marketing tender" ocid: "ocds-h6vhtk-033868" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-033868" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-033868.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-033868.json" source: "Find A Tender Service" current_stage: "Award" buyer: "WEST MIDLANDS TRAINS LIMITED" published: "2023-01-26" --- # West Midlands Trains Marketing tender Buyer: WEST MIDLANDS TRAINS LIMITED Current stage: Award OCID: ocds-h6vhtk-033868 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-033868) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-033868.json) ## Summary In 2023, West Midlands Trains Limited completed a tender for marketing services. The procurement involved four lots, including advertising, pay per click, search engine optimization, and consumer public relations and social media. The tender was organised by Department for Transport in the UK and followed a selective procurement method. The deadline for submissions was on 20th June 2022, and the contract award occurred on 17th January 2023. This marketing tender by West Midlands Trains Limited provides growth opportunities for businesses in advertising, digital marketing, and PR sectors. Companies with expertise in media planning, pay per click management, SEO, and social media can compete for contracts to enhance the visibility and reach of West Midlands Trains' customer-facing brands. The selective procurement process allows for targeted engagement with suitable suppliers, creating a platform for tailored solutions and business expansion. ## Notice West Midlands Trains is a UK rail operator, responsible for two customer-facing brands: London Northwestern Railway (LNR) - for long distance and London commuter services. www.londonnorthwesternrailway.co.uk West Midlands Railway (WMR) - a regional train service for the West Midlands. www.westmidlandsrailway.co.uk This tender is for the following four lots:- Lot 1 - Advertising - Destination marketing, with the aim of stimulating leisure trips. Lot 2 - Pay per click - Developing a strategy for an always-on and campaigns approach to facilitate growth. Lot 3 - Search engine optimization - A strategy is required to increase visibility of the West Midlands Railway and London Northwestern Railway websites. Lot 4 - Consumer Public Relations and Social Media - West Midlands Trains require a partner that can enhance our presence through consumer public relations and social media all year round. ### Lot Information Lot 1 - Advertising Destination marketing, with the aim of stimulating leisure trips. The specific requirement will be:- 1. Media planning (including all traditional & digital media). 2. Strategic planning. 3. Media buying (including all traditional and digital media). 4. Digital Technology / Ad Operations time. Lot 2 - Pay per click 1. Manage the ongoing pay per click accounts. 2. Develop and manage biding strategies for Google AdWords and Bing Ads along with campaign strategies. 3. Reporting - produce weekly, monthly, quarterly and annual reports. Lot 3 - Search Engine Optimization 1. Facilitate the growth of visits to the West Midlands Trains websites for organic traffic through:- a) Ongoing search engine optimization management. b) Developing action plans grounded in insights. c) Activation / implementation through in-house team and cross-agency co-ordination. d) Reporting & analysis including helping to set realistic KPIs and showing trends with volume and quality of traffic generated. Lot 4 - Consumer Public Relations and Social Media 1. Consumer Public Relations strategy & implementation. 2. Social media - community management of West Midlands Trains Facebook and Twitter channels via Orlo. 3. Reporting & Insights. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/002459-2023 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Restricted procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 26 Jan 2023 | | Submission deadline | 20 Jun 2022 | | Future notice date | Not specified | | Award date | 17 Jan 2023 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £8,000,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Cancelled | | Awards status | Active | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | WEST MIDLANDS TRAINS LIMITED | | Locality | LONDON | | Post town | Central London | | Postcode | EC4A 3AG | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI35 Westminster and City of London | | Local authority | City of London | | Electoral ward | Castle Baynard | | Westminster constituency | Cities of London and Westminster | | Delivery location | TLG West Midlands (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 26 Jan 2023 at 15:33 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/002459-2023 - 17 May 2022 at 09:54 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/012746-2022 ## Notice URLs - http://redirect.transaxions.com/events/BvffM - http://www.westmidlandsrailway.co.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-033868. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-033868.json.