---
title: "Digital Marketing activities in Mexico covering Pork for AHDB"
ocid: "ocds-h6vhtk-033a5b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-033a5b"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-033a5b.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-033a5b.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "AHDB"
published: "2022-10-20"
---

# Digital Marketing activities in Mexico covering Pork for AHDB

Buyer: AHDB  
Current stage: Award  
OCID: ocds-h6vhtk-033a5b

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## Summary

The AHDB, a UK agricultural organisation, has recently awarded a contract titled "Digital Marketing activities in Mexico covering Pork" for marketing services in Mexico. The procurement stage was an open tender and the contract is valued at £180,000. The focus is on enhancing AHDB's presence in Mexico through social media marketing and engagement activities. The contract duration is initially for 1 year with the possibility of two 12-month extensions. The buying organisation aims to appoint a marketing partner proficient in English and Spanish, willing to work closely to achieve set KPIs and performance goals.

This tender presents an opportunity for marketing agencies specialising in advertising services to expand their business by collaborating with AHDB. Businesses with expertise in social media marketing, ad creation, audience targeting, and content strategy are well-suited to compete. The contracting process emphasises technical quality and cost criteria, with a combined weight of 120 points for evaluation. The location of the contract is in Mexico, enhancing opportunities for local suppliers or those with a presence in the region. The tender deadline was in July 2022, and communication and submission protocols were detailed for interested bidders on the Defra website.

## Notice

AHDB recognise the need in Mexico for a social media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. As this is a new market for AHDB, we require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support. As the contract progresses, the recommended KPIs and measures will be monitored to assess the effectiveness, these will form part of the contractual agreement and will be reviewed and possibly updated every six months depending on outcomes. AHDB are looking to appoint an English/Spanish speaking Marketing partner to help us to: * Maximise and track engagement with AHDB's core target audience social media * Encourage this target audience to make contact with AHDB for information and track their interaction with us on social media * Increase and track participation to our events * Reach out to the traditional trade media by releasing interesting and up to date Press Releases on our events, British Farming News and products. The initial contract period will be for 1-year, estimated start date of 3rd October 2022 (indicative and subject to change), with the option to extend for a further 2 periods of 12 months each. It is preferable that the supplier is based or has a commercial office in Mexico

### Lot Information

Lot 1

Our focus is on growing our profile, reach and reputation, building awareness of British high-quality pork in Mexico. We want to continuously improve how we curate content across our digital marketing channels (Facebook & LinkedIn) to enable effective communication about the breath of our work. * Identify opportunities for paid promotion through all social media channels * Identify audiences & targeting opportunities * Create & deliver a successful Social Media Content and Advertising Strategy * Ad budgeting & goal setting * Ad creation - for remarketing, brand awareness, event promotion, newsletter subscription, etc... * Day to day campaign management * Monthly Reporting, forecasting & budget spend * Offer advice & guidance for sponsored (boosted) ads * Social media paid ad marketing to include: Facebook & LinkedIn

Renewal: Initial contract is for 1 year with the option to extend for a further 1+1. Extensions will be reviewed on an annual basis where new KPI targets will be set and agreed between both parties

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/029567-2022 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Oct 2022 |
| Submission deadline | 7 Jul 2022 |
| Future notice date | Not specified |
| Award date | 2 Oct 2022 |
| Contract period | 2 Oct 2022 - 3 Oct 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £180,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £180,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB |
| Locality | KENILWORTH |
| Post town | Coventry |
| Postcode | CV8 2LZ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PEREZ VEGA CONSULTING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services
- 79342000 - Marketing services

## Release History

- 20 Oct 2022 at 10:55 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/029567-2022
- 18 May 2022 at 07:35 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/013245-2022

## Notice URLs

- https://defra.bravosolution.co.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-033a5b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-033a5b.json.