---
title: "QUB/2264/22 International Digital Marketing and Communications Partner for China"
ocid: "ocds-h6vhtk-033eb4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-033eb4"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-033eb4.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-033eb4.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "QUEEN'S UNIVERSITY BELFAST"
published: "2022-09-02"
---

# QUB/2264/22 International Digital Marketing and Communications Partner for China

Buyer: QUEEN'S UNIVERSITY BELFAST  
Current stage: Award  
OCID: ocds-h6vhtk-033eb4

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-033eb4)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-033eb4.json)

## Summary

The Queen's University Belfast has completed the procurement process for an International Digital Marketing and Communications Partner for China. The contract, with a value of £820,000, was signed on 29th August 2022. The university aimed to enhance brand awareness and market positioning in China through multi-channel digital marketing plans and content strategies.

This tender opportunity presents a chance for digital marketing and communication firms to engage with Queen's University Belfast and contribute to its international profile. Businesses specializing in advertising and marketing services, as well as translation and marketing services, would find this tender suitable for their expertise. The procurement method was an open procedure, and the buying organisation, Queen's University Belfast, aimed to develop strong partnerships for its ambitious student recruitment targets in China.

## Notice

Queen's University Belfast requires a digital marketing and communications partner for the China market, to develop the University's brand awareness and market positioning amongst its target audiences, increase consideration levels and drive lead generation for the University's range of international programmes to support its ambitious student recruitment targets.The partner agency will be responsible for: * Development and implementation of integrated multi-channel digital marketing and content plans in China* Robust reporting and digital advice and guidance on an ongoing basis to the University's in-house and in-market teams to inform planning, delivery and to optimise marketing performance.

### Lot Information

Lot 1

Queen's requires a digital marketing and communications partner for the China market, to develop the University's brand awareness and market positioning amongst its target audiences, increase consideration levels and drive lead generation for the University's range of international programmes to support its ambitious student recruitment targets.The partner agency will be responsible for: * Development and implementation of integrated multi-channel digital marketing and content plans in China* Robust reporting and digital advice and guidance on an ongoing basis to the University's in-house and in-market teams to inform planning, delivery and to optimise marketing performance.

Options: The contract will be for an inital period of 12 months and subject to satisfactory annual review may be extended by up to a further 48 months.

Renewal: The contract will be for an inital period of 12 months and subject to satisfactory annual review may be extended by up to a further 48 months.Renewal of the contract will be at the sole discretion of the University

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/024575-2022 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Sep 2022 |
| Submission deadline | 24 Jun 2022 |
| Future notice date | Not specified |
| Award date | 28 Aug 2022 |
| Contract period | Not specified |
| Recurrence | 60 months |

## Values

| Field | Value |
| --- | --- |
| Tender value | £675,000 |
| Lots value | £675,000 |
| Awards value | Not specified |
| Contracts value | £820,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | QUEEN'S UNIVERSITY BELFAST |
| Locality | BELFAST |
| Post town | Northern Ireland |
| Postcode | BT7 1NN |
| Country | Northern Ireland |
| ITL 1 | TLN Northern Ireland |
| ITL 2 | TLN0 Northern Ireland |
| ITL 3 | TLN06 Belfast |
| Local authority | Belfast |
| Electoral ward | Central |
| Westminster constituency | Belfast South and Mid Down |
| Delivery location | TLN06 Belfast |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PINGPONG DIGITAL |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79530000 - Translation services

## Release History

- 2 Sep 2022 at 08:44 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/024575-2022
- 24 May 2022 at 14:26 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/014351-2022

## Notice URLs

- http://www.qub.ac.uk
- http://www.qub.ac.uk/po
- https://in-tendhost.co.uk/queensuniversitybelfast/aspx/Home
- https://www.pingpongdigital.com
- https://www.qub.ac.uk/directorates/FinanceDirectorate/visitors/procurement/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-033eb4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-033eb4.json.