--- title: "Combined Social Media, Community Engagement, Media Evaluation and Media Monitoring Service" ocid: "ocds-h6vhtk-03429d" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03429d" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03429d.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03429d.json" source: "Find A Tender Service" current_stage: "Planning" buyer: "OFGEM" published: "2022-06-01" --- # Combined Social Media, Community Engagement, Media Evaluation and Media Monitoring Service Buyer: OFGEM Current stage: Planning OCID: ocds-h6vhtk-03429d [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03429d) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03429d.json) ## Summary The procurement process is initiated by OFGEM, based in London, for a contract titled "Combined Social Media, Community Engagement, Media Evaluation and Media Monitoring Service." This procurement falls under the services category, specifically relating to market research services, and is currently at the planning stage. Interested suppliers are invited to engage through an early supplier engagement process, which includes completing a supplier questionnaire by midday on 14th June 2022 and attending meetings scheduled for the week commencing 27th June 2022. The anticipated award period for the contract is set to commence on 16th September 2022. This tender presents significant opportunities for business growth, particularly for firms specialising in social media analytics, community engagement, and media evaluation services. Businesses that can provide innovative solutions in monitoring media coverage across various platforms and offer data-driven insights are particularly well-suited to compete for this contract. Additionally, companies with capabilities in automated reporting and audience segmentation through machine learning would find this opportunity aligned with their expertise. ## Notice Ofgem is seeking to establish a contract for combined social media, community engagement, media evaluation and media monitoring service. The scope of the requirement includes, but is not limited to: Social Media and Community Engagement: -Track own-brand insights and channel performance metrics (media outlets, web and social media) - Identify target audiences and build segmented audience profiles using social media intelligence/machine learning to inform engagement and activation tactics -Build and define tracked searches by profile, keyword or theme (media outlets, web and social media) - Build and automate scheduled custom reporting for conversation summaries / data insights, including via data visualisation. To include capability for alert notifications where tracked data spike above a volume threshold. For example, across mentions/conversations/sentiment (media outlets, web and social media) - Receive traditional media print news and broadcast monitoring summaries 7 days a week with access to a national journalist database [Ofgem has a separate NLA licence] - Access and build custom reports across print and broadcast media for defined topics, and with capability to support media evaluation and analysis incl. opinion analysis, favourability, share of voice/equivalent advertising value, and reach of Ofgem - Plan, manage and schedule posts across its social media channels, including accessible multimedia (eg with image alt text and .srt captions for video content) - Use an in-platform inbox to monitor and respond to all social media conversations in one place and track response rate where required (private messages, comments and replies, direct messages etc). Media Monitoring and Evaluation: - Print monitoring - complete daily monitoring of specified keywords and topics within regional, national and international print media, including industry and consumer titles. This should be presented within a daily morning summary and include a downloadable PDF copy of each relevant printed article. It should also be available to view and download on the supplier's online portal. - Online monitoring - complete daily monitoring of specified keywords and topics within regional, national and international news website content, as well as monitoring of non-written online content such as infographics and imagery. Links and PDF copies of each relevant online mention should be presented within the daily morning media summary and on the online portal. - Broadcast media - complete daily monitoring of specified keywords and topics on regional and national television, radio and web broadcasts. Broadcasted items shall be made available in digital form for Ofgem to access via the morning summary and on the online portal. - Online portal - provision of a secure, online portal in which Ofgem can access, analyse and evaluate media coverage whenever necessary - Evaluation and reporting - the provision of human-driven evaluation and reporting of the monitored media for Ofgem, which could be provided monthly or quarterly - All media monitoring, analysis and evaluation services detailed in this specification will be provided remotely, i.e. via email and online portal, so no specific sites or facilities are required. ### Lot Information Lot 1 Ofgem is seeking a combined social media, community engagement, media evaluation and media monitoring service. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/015351-2022 | | Notice type | Planning Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 1 Jun 2022 | | Submission deadline | 15 Sep 2022 | | Future notice date | 17 Jul 2022 | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £267,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planned | | Lots status | Planned | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | OFGEM | | Locality | LONDON | | Post town | East London | | Postcode | E14 4PU | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI4 Inner London - East | | ITL 3 | TLI42 Tower Hamlets | | Local authority | Tower Hamlets | | Electoral ward | Canary Wharf | | Westminster constituency | Poplar and Limehouse | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79300000 - Market and economic research; polling and statistics - 79310000 - Market research services - 79311000 - Survey services - 79311300 - Survey analysis services - 79312000 - Market-testing services - 79340000 - Advertising and marketing services - 79342000 - Marketing services ## Release History - 1 Jun 2022 at 12:59 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/015351-2022 ## Notice URLs - http://www.mytenders.co.uk - http://www.ofgem.gov.uk - https://www.gov.uk/government/publications/public-procurement-review-service-scope-and-remit - https://www.mytenders.co.uk/Search/Search_Switch.aspx?ID=225909 - https://www.mytenders.co.uk/search/Search_AuthProfile.aspx?ID=AA10021 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03429d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03429d.json.