---
title: "2022-573 Social Media extra requirements"
ocid: "ocds-h6vhtk-03430f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03430f"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03430f.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03430f.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "AHDB (DEFRA NETWORK ETENDERING PORTAL)"
published: "2023-11-27"
---

# 2022-573 Social Media extra requirements

Buyer: AHDB (DEFRA NETWORK ETENDERING PORTAL)  
Current stage: Award  
OCID: ocds-h6vhtk-03430f

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## Summary

The AHDB (Defra Network eTendering Portal) has issued a tender for social media services, titled "2022-573 Social Media extra requirements", in the advertising and marketing services industry category. The process started on 27th November 2023. The AHDB is located in Coventry, UK. This procurement is at the stage of additional work to an original contract awarded via an open tender process, addressing unforeseen and urgent requirements. The additional work is expected to finish by March 2024.

This tender by AHDB presents an opportunity for businesses in the advertising and marketing services sector to engage in providing social media support. The specific requirement for this tender is to fulfil unforeseen additional work for an ongoing contract. Businesses with experience in running social media marketing campaigns would be well-suited to compete. The procurement method used is an open tender process for services, providing a fair chance for qualified suppliers to participate and offer their services to meet the AHDB's needs.

## Notice

Original notice was 2022/S 000-015465 published on the 6/6/22. Additional work to original contract via an STA to Lux Illuminating Brands who were awarded via an open tender process. This work was unforeseen and urgent and therefore there was not enough time to retender. This work will finish March'24 and a new tender opportunity will be advertised to remain fair and transparent to the market.

### Lot Information

Lot 1

Due to unforeseen circumstances, additional work was required for this contract which went over the 50% allowance of the initial contract value. Therefore AHDB had to put in place a STA to cover this works. and will be going back out to market to remain compliant, fair and transparent to the marketplace. Timing was of the essence and therefore we could not go out to market in time for the additional requirements to start without using the route of an STA. Original notice 2022/S 000-029265

Renewal: Initial contract is for 18 months with the option to extend by 2 further periods of 12 months each

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/034876-2023 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Nov 2023 |
| Submission deadline | 7 Jul 2022 |
| Future notice date | Not specified |
| Award date | 15 Aug 2022 |
| Contract period | 25 Sep 2022 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £750,000 |
| Lots value | £750,000 |
| Awards value | Not specified |
| Contracts value | £750,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB (DEFRA NETWORK ETENDERING PORTAL) |
| Additional buyers | AHDB |
| Locality | KENILWORTH |
| Post town | Coventry |
| Postcode | CV8 2LZ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | LUX ILLUMINATING BRANDS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341400 - Advertising campaign services

## Release History

- 27 Nov 2023 at 08:05 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/034876-2023
- 23 Nov 2023 at 12:18 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/034661-2023
- 18 Oct 2022 at 08:31 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/029265-2022
- 6 Jun 2022 at 09:27 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/015465-2022

## Notice URLs

- https://defra-family.force.com/s/Welcome
- https://defra.bravosolution.co.uk/
- https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board
- https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03430f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03430f.json.