--- title: "Communications Plan for Marketing & Product Distribution" ocid: "ocds-h6vhtk-0344d0" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0344d0" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0344d0.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0344d0.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "WELSH GOVERNMENT" published: "2022-06-09" --- # Communications Plan for Marketing & Product Distribution Buyer: WELSH GOVERNMENT Current stage: Tender OCID: ocds-h6vhtk-0344d0 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0344d0) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0344d0.json) ## Summary The Welsh Government is currently seeking tenders for the "Communications Plan for Marketing & Product Distribution," covering regional tourism communication plans across the North, Mid, West, and South Wales regions. This procurement is in the Tender stage, with a submission deadline of 14 July 2022, at 14:00 BST. The total value of the contract is £240,000, and it will be awarded using an open procurement method, requiring interested suppliers to submit their proposals electronically via the eTenderwales portal. This tender presents significant opportunities for businesses specialising in tourism services, marketing, and communications. Companies with expertise in creating targeted communication strategies aimed at both B2B and B2C markets, particularly those familiar with the Welsh tourism landscape, would be well-suited to participate. Additionally, the contract encourages consortia bidding, enabling collaboration among suppliers to enhance their capabilities and meet the diverse needs across the different regions of Wales. ## Notice Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government's efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. This opportunity will be split between the following 4 regional lots: Lot 1 - North Wales Lot 2 - Mid Wales Lot 3 - West Wales Lot 4 - South Wales ### Lot Information Communications Plan for Marketing & Product Distribution - North Wales Region Lot 1 - North Wales region Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government's efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. Successful communications rely, in part, on relationships built with trusted partners and stakeholders within destinations and regions. Visit Wales recognises that this work can be undertaken as supplementary to the mainstream communications, online and offline, that the proposed contractors already have in place e.g. industry news, training facilitation, events, webinars, etc. With the above at its heart, the successful contractors will be required to research, prepare, present and deliver an effective, deliverable regional communications plan for 2022-2025 focussed on addressing the needs of their respective area and its make-up of businesses. Detail is required within the plan for year 1 (financial year 2022/23) and a broader delivery approach outlined for years 2 and 3. The contract will be for 3 years with an annual review break included to assess performance and outputs. ITT Reference for lot 1 - 94970 Additional information: Etender ITT Reference for Lot 1 - North Wales Region is 94970 Renewal: contract duration 3 years, but is subject to annual review. Communications Plan for Marketing & Product Distribution - Mid Wales Region Lot 2 - Mid Wales Region Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government's efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. Successful communications rely, in part, on relationships built with trusted partners and stakeholders within destinations and regions. Visit Wales recognises that this work can be undertaken as supplementary to the mainstream communications, online and offline, that the proposed contractors already have in place e.g. industry news, training facilitation, events, webinars, etc. With the above at its heart, the successful contractors will be required to research, prepare, present and deliver an effective, deliverable regional communications plan for 2022-2025 focussed on addressing the needs of their respective area and its make-up of businesses. Detail is required within the plan for year 1 (financial year 2022/23) and a broader delivery approach outlined for years 2 and 3. The contract will be for 3 years with an annual review break included to assess performance and outputs. etender reference for lot 2 - Mid Wales Region - 94971 Additional information: etender reference for lot 2 - Mid Wales Region is 94971 Renewal: contact duration is 3 years, but is subject to annual review. Communications Plan for Marketing & Product Distribution - West Wales Region Lot 3 - West Wales region Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government's efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. Successful communications rely, in part, on relationships built with trusted partners and stakeholders within destinations and regions. Visit Wales recognises that this work can be undertaken as supplementary to the mainstream communications, online and offline, that the proposed contractors already have in place e.g. industry news, training facilitation, events, webinars, etc. With the above at its heart, the successful contractors will be required to research, prepare, present and deliver an effective, deliverable regional communications plan for 2022-2025 focussed on addressing the needs of their respective area and its make-up of businesses. Detail is required within the plan for year 1 (financial year 2022/23) and a broader delivery approach outlined for years 2 and 3. The contract will be for 3 years with an annual review break included to assess performance and outputs. etender reference for lot 3 - West Wales Region - 94973 Additional information: etender reference for lot 3 - West Wales Region is 94973 Renewal: contract duration is 3 years, but is subject to annual review. Communications Plan for Marketing & Product Distribution - South Wales Region Lot 4 - South Wales region Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government's efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. Successful communications rely, in part, on relationships built with trusted partners and stakeholders within destinations and regions. Visit Wales recognises that this work can be undertaken as supplementary to the mainstream communications, online and offline, that the proposed contractors already have in place e.g. industry news, training facilitation, events, webinars, etc. With the above at its heart, the successful contractors will be required to research, prepare, present and deliver an effective, deliverable regional communications plan for 2022-2025 focussed on addressing the needs of their respective area and its make-up of businesses. Detail is required within the plan for year 1 (financial year 2022/23) and a broader delivery approach outlined for years 2 and 3. The contract will be for 3 years with an annual review break included to assess performance and outputs. etender reference for lot 4 - South Wales Region - 94974 Additional information: etender reference for lot 4 - South Wales Region - 94974 Renewal: Contract duration is 3 years, but is subject to annual review. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/015915-2022 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 9 Jun 2022 | | Submission deadline | 14 Jul 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £240,000 | | Lots value | £288,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WELSH GOVERNMENT | | Locality | CARDIFF | | Post town | Cardiff | | Postcode | CF10 3NQ | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL5 South East Wales | | ITL 3 | TLL52 Cardiff and Vale of Glamorgan | | Local authority | Cardiff | | Electoral ward | Cathays | | Westminster constituency | Cardiff South and Penarth | | Delivery location | TLL Wales | ## CPV Codes ### Divisions - 75 - Administration, defence and social security services ### Codes - 75125000 - Administrative services related to tourism affairs ## Release History - 9 Jun 2022 at 15:28 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/015915-2022 ## Notice URLs - http://gov.wales - http://www.sell2wales.gov.wales/search/search_switch.aspx?ID= - https://etenderwales.bravosolution.co.uk - https://etenderwales.bravosolution.co.uk/esop/toolkit/negotiation/rfq/modifyRfq.do?from=menu&_ncp=1608047182338.708428-1 - https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0007 - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=121344 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0344d0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0344d0.json.