--- title: "The Provision of Media Buying Services" ocid: "ocds-h6vhtk-034b63" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-034b63" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-034b63.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-034b63.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "UNIVERSITY OF STRATHCLYDE" published: "2022-06-28" --- # The Provision of Media Buying Services Buyer: UNIVERSITY OF STRATHCLYDE Current stage: Tender OCID: ocds-h6vhtk-034b63 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-034b63) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-034b63.json) ## Summary The University of Strathclyde is currently seeking to engage a media agency to provide media buying services, with a tender titled "The Provision of Media Buying Services." This procurement falls within the advertising and marketing services industry category and is located in Glasgow, UK. The procurement method is an open procedure, and the tender period ends on 28th July 2022, with a contract duration of 720 days. Interested parties must submit their bids electronically, and successful applicants will be required to showcase relevant experience and meet specific financial criteria. This tender presents a significant opportunity for marketing agencies, particularly those with expertise in digital marketing and a track record of executing international media campaigns. Companies capable of demonstrating experience with targeted advertising for diverse student demographics are well-suited to compete. Additionally, businesses that can manage substantial advertising budgets and possess strategic consultancy capabilities will find this contract aligned with their growth objectives, given its scope to enhance the university's outreach and recruitment efforts. ## Notice The University of Strathclyde requires a media agency to provide strategic media consultancy, design media buying plans and schedules for the faculties and to bring marketing activity in line with each faculties strategic intents. ### Lot Information Lot 1 The University of Strathclyde requires a Media Buying Agency to provide strategic media consultancy, design media buying plans and schedules for the faculties and to bring marketing activity in line with each faculty's strategic intents. The appointed media buying partner will be required to deliver targeted, effective and customer-responsive media campaigns. Campaigns which are scheduled to generate high quality leads that the universities marketing and communications teams can convert into applicants. Campaigns are required to have a global reach and target a multifaceted, international student demographic targeted to areas which include but are not limited to China, Thailand, USA, Germany. The services required included but are not limited to strategic media advice on sector insights, media scheduling (including placement, negotiating rates and coordination with the central and other faculty teams) advising on partnerships/sponsorship opportunities, evaluation of number of leads generated, best copy, regular adjustments to the advertising to gain the best yield, press campaigns, press supplements, search engine advice, online recruitment profiles, Associated advertising options for social media, paid for sponsored advert, boosts, lead generation. The contracted supplier must have digital marketing expertise and services across channels that cannot currently be managed in-house. Renewal: At solely the University's discretion, this contract can be extended for two periods of up to 12 months. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/017597-2022 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 28 Jun 2022 | | Submission deadline | 28 Jul 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £2,480,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | UNIVERSITY OF STRATHCLYDE | | Locality | GLASGOW | | Post town | Glasgow | | Postcode | G1 1QE | | Country | Scotland | | ITL 1 | TLM Scotland | | ITL 2 | TLM3 West Central Scotland | | ITL 3 | TLM32 Glasgow City | | Local authority | Glasgow City | | Electoral ward | Anderston/City/Yorkhill | | Westminster constituency | Glasgow North East | | Delivery location | TLM82 Glasgow City | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79341100 - Advertising consultancy services - 79341200 - Advertising management services - 79341400 - Advertising campaign services ## Release History - 28 Jun 2022 at 10:08 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/017597-2022 ## Notice URLs - http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343 - http://www.strath.ac.uk/ - https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000696883 - https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00113 - https://www.publictendersscotland.publiccontractsscotland.gov.uk/esop/pts-host/public/pts/web/login.html ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-034b63. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-034b63.json.