--- title: "Advertising" ocid: "ocds-h6vhtk-0350e2" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0350e2" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0350e2.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0350e2.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "ANGLIAN WATER SERVICES LIMITED" published: "2022-07-12" --- # Advertising Buyer: ANGLIAN WATER SERVICES LIMITED Current stage: Tender OCID: ocds-h6vhtk-0350e2 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0350e2) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0350e2.json) ## Summary Anglian Water Services Limited is currently in the planning stage of a selective procurement process for a creative advertising campaign, titled "Advertising". This initiative focuses on the advertising and marketing services industry, with a projected budget of £1,000,000. The procurement is seeking to understand market interest for potential TV and creative advertising requirements over a maximum initial term of three years, with the possibility of five one-year extensions at the discretion of Anglian Water. Bids for this tender must be submitted electronically by 31 December 2022, with further details available on the provided e-sourcing link. This procurement presents a valuable opportunity for creative agencies, particularly those specialising in television advertising alongside other media channels such as social media, print, and radio. Agencies that can demonstrate flexibility and a strategic approach to communication, while offering a comprehensive suite of services, are well-suited to participate. As the selection will culminate in a framework agreement with a maximum of three successful agencies, this could lead to future workload bids for successful contenders based on Anglian Water's evolving communication strategies. ## Notice This is a prior information notice to establish if there is market interest for a future tender for Water Industry Creative Advertising Campaign requirements. In the last year Anglian Water have been evolving their communications strategy to help customers understand more about the work we do. In order to reach more customers a range of channels are in consideration, now including TV. Anglian Water regularly review the role of communications and the influence that can, or cannot be, had on business performance. The channels to use within the communication strategy evolves dependent on insight and need following review of performance results. This does mean there is a level of ambiguity and flexibility required on an ongoing basis on what support may be required from an agency. Considering this, if you participate in a tender process and are awarded to, you will be one of a group of agencies who will bid for any work available, and as a result there is no guarantee work. ### Lot Information Lot 1 The requirement is detailed below ; As a purpose driven business, we not only have to deliver on our regulatory performance commitments, but we must also meet the needs of our customers, the region we serve and our commitment to the environment. As part of our communications strategy, we have a number of core objectives which including reaching as many people with our messages about what we do, both in terms of the service we provide and in addition those times where we go above and beyond by delivering against our purpose. In order to reach more people, our communication channels of choice can flex dependent on performance results and evolving requirements. This also can include TV advertising should we need it. We have produced two creative advertising campaigns, including TV, to date and should it be successful, more work may be required. This would always need to be part of a wider narrative and based on a core creative idea. Strategic input and creative flair are what we would expect from any agency. Anglian Water requires the ability to call upon professional agencies with the right expertise to create a strategic vision, create compelling storytelling and enable execution should we need to at any point in the future. We are looking to contract with creative agencies that specialises in not only TV advertising but those who can produce TV alongside social media, print, radio and other communication channels. If the agency is not able to provide these other communication services, alongside the TV, themselves, there must be means for them to create and manage it externally with other agencies. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/019001-2022 | | Notice type | Planning Notice | | Procurement type | Framework | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Negotiated procedure with prior call for competition | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Planning, Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 12 Jul 2022 | | Submission deadline | 31 Dec 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £1,000,000 | | Lots value | £1,000,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | ANGLIAN WATER SERVICES LIMITED | | Locality | HUNTINGDON | | Post town | Peterborough | | Postcode | PE29 6XU | | Country | England | | ITL 1 | TLH East (England) | | ITL 2 | TLH4 Cambridgeshire and Peterborough | | ITL 3 | TLH42 Cambridgeshire CC | | Local authority | Huntingdonshire | | Electoral ward | Huntingdon North | | Westminster constituency | Huntingdon | | Delivery location | TLH1 East Anglia | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 12 Jul 2022 at 09:17 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/019001-2022 ## Notice URLs - https://esourcing.scanmarket.com/publicevents/list?comId=3004&ccsum=57aa08f02740e2c172f509ae0fa4807a&type=all - https://www.anglianwater.co.uk/ - https://www.ofwat.gov.uk/regulated-companies/company-obligations/customer-experience/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0350e2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0350e2.json.