---
title: "The Provision of Marketing, Campaigns, and Media Buying Services"
ocid: "ocds-h6vhtk-035235"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-035235"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-035235.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-035235.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF GLOUCESTERSHIRE"
published: "2026-01-05"
---

# The Provision of Marketing, Campaigns, and Media Buying Services

Buyer: UNIVERSITY OF GLOUCESTERSHIRE  
Current stage: Award  
OCID: ocds-h6vhtk-035235

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## Summary

The University of Gloucestershire is seeking experienced suppliers for the provision of marketing, campaigns, and media buying services. This procurement process falls under the advertising and marketing services category and is located in the Cheltenham region within the UK. The recent tender was awarded to Hybrid News Limited and is part of a three-year contract commencing on 20 March 2026 and concluding on 19 March 2029, with the possibility of a one-year extension. The procurement method used was a restricted procedure, which is indicative of a selective approach to supplier engagement, targeting reputable firms with relevant expertise. The contract award was made on the basis of quality and technical factors, with a significant portion of the award criteria weighted towards quality (60%) over price (40%).

This tender presents substantial opportunities for businesses involved in media planning, buying, and execution, particularly those with a focus on student recruitment marketing campaigns. Firms capable of managing multi-phase recruitment cycles annually or over 18 months would find this contract beneficial for expansion. Companies like Hybrid News Limited, classified as SMEs, are well-positioned to compete for such contracts, indicating that enterprises of varying scales may compete effectively provided they exhibit the necessary quality and experience. The engagement in planned media campaigns for educational institutions can significantly enhance a company's stature and profitability through consistent work across several years.

## Notice

The Provision of UG Student Recruitment Marketing, Campaigns, and Media Buying Services for the University of Gloucestershire.

### Lot Information

Lot 1

University of Gloucestershire (UoG) is seeking to appoint an experienced and reputable supplier to provide marketing, communication and brand services for a 3-year period starting on 20 March 2026 and finishing on 19 March 2029. The University reserves the right to extend the contract agreement by a further year at its sole discretion. The contract will be awarded based on Media planning, buying & execution for an annual undergraduate student recruitment campaign. This could be setup in the current format of the three separate core recruitment campaigns across the year (Apply, Open Days & Clearing) - up to PS500,000 pa, including all media and management fees, or it could be a single annual or 18-month campaign that reflects the full recruitment cycle with multiple phases to encompass the different and changing actions we want our audience to make.

Options: The University reserves the right to extend the contract agreement by 1 year at its sole discretion.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/000456-2026 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 Jan 2026 |
| Submission deadline | 19 Aug 2022 |
| Future notice date | Not specified |
| Award date | 6 Sep 2022 |
| Contract period | 19 Sep 2022 - 19 Sep 2025 |
| Recurrence | 3 to 4 years. |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,580,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF GLOUCESTERSHIRE |
| Locality | CHELTENHAM |
| Post town | Gloucester |
| Postcode | GL50 2RH |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK73 Gloucestershire CC |
| Local authority | Cheltenham |
| Electoral ward | Park |
| Westminster constituency | Cheltenham |
| Delivery location | TLK South West (England), TLK1 Gloucestershire, Wiltshire and Bristol/Bath area |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HYBRID NEWS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 5 Jan 2026 at 16:39 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/000456-2026
- 5 Oct 2022 at 08:42 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/027932-2022
- 14 Jul 2022 at 19:39 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/019341-2022

## Notice URLs

- http://www.glos.ac.uk
- https://in-tendhost.co.uk/glos/aspx/ProjectManage/77

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-035235. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-035235.json.