---
title: "(NU/1589-65) Chinese Social Media Management"
ocid: "ocds-h6vhtk-035557"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-035557"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-035557.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-035557.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NEWCASTLE UNIVERSITY"
published: "2022-07-25"
---

# (NU/1589-65) Chinese Social Media Management

Buyer: NEWCASTLE UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-035557

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-035557.json)

## Summary

Newcastle University is seeking a supplier for its Chinese Social Media Management services, covering both organic social media management and paid media campaign support. The procurement process is currently in the award stage, with the contract for the selected supplier, TONG, valued at £23,040 and signed on 22 July 2022. This competitive tender was conducted using a selective procurement method, focusing on suppliers with demonstrated experience in managing higher education social media accounts specifically targeted at the Chinese market.

This tender presents significant opportunities for businesses in marketing and social media consultancy, particularly those with expertise in navigating the Chinese digital landscape. Companies that specialise in organic and paid media strategies, especially within the higher education sector, would be well-suited to compete for similar contracts. The need for comprehensive reporting and content optimisation also suggests a demand for firms capable of providing detailed analytics and strategic insights into media performance.

## Notice

We are looking for a supplier to cover two aspects of our Chinese Social Media Management activity, Organic social media management and paid media campaign support. The supplier is required to have the ability to provide the following services and experience: Organic social media management * Have detailed experience managing in country higher education focused social media accounts for the Chinese market * Day-to-day management of Newcastle University's existing Weibo, WeChat, Douyin and YouKu accounts - creating, uploading, scheduling and reviewing content as agreed in monthly client meetings * Support the creation and maintenance of a Newcastle University presence on Xiaohongshu (Little Red Book) * Support live-streaming chats with staff/students and virtual open days, when required * Monthly content recommendations for our accounts based on wider market trends and competitor insights for: o Potential undergraduate students o Potential postgraduate students o Current students studying in the UK o Our Chinese alumni community * Attending monthly content planning meetings with internal teams * Translation and reformatting provided content to be suitable for chosen channels * Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, comment and engagement analysis, competitor analysis and benchmarking. As well as recommendations for improvements * Provide a named Account Manager 2.3.2 Paid media When paid campaign support is required for Chinese markets, the supplier will be required to provide the following services: * Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students * Provide detailed campaign attribution and KPI measurements for all media plans * Provide full campaign reporting and optimisation as part of all media plans * Provide support on creative optimisation and testing * Provide regular insight into industry best practice, trends and future placement opportunities * Provide translation services for content and landing pages * Provide a single Account Manager for all campaigns

### Lot Information

Lot 1

We are looking for a supplier to cover two aspects of our Chinese Social Media Management activity, Organic social media management and paid media campaign support. The supplier is required to have the ability to provide the following services and experience: Organic social media management * Have detailed experience managing in country higher education focused social media accounts for the Chinese market * Day-to-day management of Newcastle University's existing Weibo, WeChat, Douyin and YouKu accounts - creating, uploading, scheduling and reviewing content as agreed in monthly client meetings * Support the creation and maintenance of a Newcastle University presence on Xiaohongshu (Little Red Book) * Support live-streaming chats with staff/students and virtual open days, when required * Monthly content recommendations for our accounts based on wider market trends and competitor insights for: o Potential undergraduate students o Potential postgraduate students o Current students studying in the UK o Our Chinese alumni community * Attending monthly content planning meetings with internal teams * Translation and reformatting provided content to be suitable for chosen channels * Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, comment and engagement analysis, competitor analysis and benchmarking. As well as recommendations for improvements * Provide a named Account Manager 2.3.2 Paid media When paid campaign support is required for Chinese markets, the supplier will be required to provide the following services: * Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students * Provide detailed campaign attribution and KPI measurements for all media plans * Provide full campaign reporting and optimisation as part of all media plans * Provide support on creative optimisation and testing * Provide regular insight into industry best practice, trends and future placement opportunities * Provide translation services for content and landing pages * Provide a single Account Manager for all campaigns

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/020143-2022 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Jul 2022 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 21 Jul 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £23,040 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEWCASTLE UNIVERSITY |
| Locality | NEWCASTLE UPON TYNE |
| Post town | Newcastle upon Tyne |
| Postcode | NE1 7RU |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Monument |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | TLC North East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | TONG |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 72210000 - Programming services of packaged software products
- 72212480 - Sales, marketing and business intelligence software development services
- 72212481 - Sales or marketing software development services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 25 Jul 2022 at 12:05 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/020143-2022

## Notice URLs

- https://ted.europa.eu/udl?uri=TED:NOTICE:318079-2020:TEXT:EN:HTML
- https://www.ncl.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-035557. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-035557.json.