---
title: "(NU1589-66) Google Analytics 360 License and Analytics Support"
ocid: "ocds-h6vhtk-0355a4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0355a4"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0355a4.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0355a4.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NEWCASTLE UNIVERSITY"
published: "2022-07-25"
---

# (NU1589-66) Google Analytics 360 License and Analytics Support

Buyer: NEWCASTLE UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-0355a4

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## Summary

The procurement process involves Newcastle University seeking a supplier for the Google Analytics 360 License and analytics support, classified under business services within the marketing and consulting industry. The tender was initiated under a selective procurement method, with a focus on three key elements: the renewal of the GA360 license, a GA4/GTM audit, and ongoing annual support services. The contract was signed on 22 July 2022, and the overall contracting process has been completed.

This tender presents substantial opportunities for businesses specialising in analytics, marketing consultancy, and software development, particularly those familiar with Google Analytics and related technologies. Companies capable of providing high-quality analytical support, license management, and tailored training could thrive in this competitive environment. The requirement for quality service delivery and adherence to project timelines makes it an ideal opportunity for SMEs with relevant expertise in digital marketing and data analytics.

## Notice

We are seeking a supplier to provide Google Analytics 360 License and analytics support. There are three individual elements of this requirement, which are detailed below: * GA360 Licence Renewal * GA4/GTM Audit and Recommendations * GA4/GTM Annual Retainer GA360 Licence Renewal We are seeking to appoint a Google Analytics 360 suite sales partner to support Newcastle University in the renewal of our existing Google Analytics and Google Tag manager 360 license and to provide ongoing support. Specifically: * Analytics 360 license * Tag manager 360 license * Implementation and ongoing support GA4/GTM Audit and Recommendations We also require a Google Analytics (GA4) and ad platform tracking audit and configuration of the findings of the audit in line with GA 360 implementation: * Audit existing GA4/UA account for opportunities to enhance tracking of website/user behaviour. * Audit existing GTM set up to optimise performance. * Providing recommendations e.g. event setup, custom dimensions, audiences etc. * Data layer build specifications based on meeting requirements to further enhance reporting and analytical accuracy. * Optimal Tag and pixels implementation via GTM Ad platforms including (not exhaustive): * Facebook/Instagram * Tiktok * Snapchat * LinkedIn GA4/GTM Annual Retainer Provide services as an annual retainer to facilitate the outcome of the audit (mutually agreed tasks) and to support the ad-hoc delivery for analytics support using the following use cases as a guide (not-exhaustive): 1. Support and setup GTM tags and triggers for capturing GA4 Events based on website interactions 2. Support and setup GA4 Customer Dimensions and associated GTM tasks required to populate values e.g. Custom Audiences. 3. Support the creation of GA4 custom reports as requested. 4. Provide training and documentation/guidelines as required.

### Lot Information

Lot 1

We are seeking a supplier to provide Google Analytics 360 License and analytics support. There are three individual elements of this requirement, which are detailed below: * GA360 Licence Renewal * GA4/GTM Audit and Recommendations * GA4/GTM Annual Retainer GA360 Licence Renewal We are seeking to appoint a Google Analytics 360 suite sales partner to support Newcastle University in the renewal of our existing Google Analytics and Google Tag manager 360 license and to provide ongoing support. Specifically: * Analytics 360 license * Tag manager 360 license * Implementation and ongoing support GA4/GTM Audit and Recommendations We also require a Google Analytics (GA4) and ad platform tracking audit and configuration of the findings of the audit in line with GA 360 implementation: * Audit existing GA4/UA account for opportunities to enhance tracking of website/user behaviour. * Audit existing GTM set up to optimise performance. * Providing recommendations e.g. event setup, custom dimensions, audiences etc. * Data layer build specifications based on meeting requirements to further enhance reporting and analytical accuracy. * Optimal Tag and pixels implementation via GTM Ad platforms including (not exhaustive): * Facebook/Instagram * Tiktok * Snapchat * LinkedIn GA4/GTM Annual Retainer Provide services as an annual retainer to facilitate the outcome of the audit (mutually agreed tasks) and to support the ad-hoc delivery for analytics support using the following use cases as a guide (not-exhaustive): 1. Support and setup GTM tags and triggers for capturing GA4 Events based on website interactions 2. Support and setup GA4 Customer Dimensions and associated GTM tasks required to populate values e.g. Custom Audiences. 3. Support the creation of GA4 custom reports as requested. 4. Provide training and documentation/guidelines as required.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/020220-2022 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Jul 2022 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 21 Jul 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £77,940 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEWCASTLE UNIVERSITY |
| Locality | NEWCASTLE UPON TYNE |
| Post town | Newcastle upon Tyne |
| Postcode | NE1 7RU |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Monument |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CRUNCH DMC |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 72210000 - Programming services of packaged software products
- 72212480 - Sales, marketing and business intelligence software development services
- 72212481 - Sales or marketing software development services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 25 Jul 2022 at 16:44 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/020220-2022

## Notice URLs

- https://ted.europa.eu/udl?uri=TED:NOTICE:318079-2020:TEXT:EN:HTML
- https://www.ncl.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0355a4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0355a4.json.