---
title: "(NU/1589 - 72) Employer Brand Development - Newcastle University"
ocid: "ocds-h6vhtk-0356c4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0356c4"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0356c4.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0356c4.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NEWCASTLE UNIVERSITY"
published: "2022-07-28"
---

# (NU/1589 - 72) Employer Brand Development - Newcastle University

Buyer: NEWCASTLE UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-0356c4

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## Summary

Newcastle University is seeking to appoint a supplier for the project titled "(NU/1589 – 72) Employer Brand Development," aimed at enhancing their employer branding with a focus on recruitment for professional services staff. The procurement process is at the Award stage, with the contract awarded to the supplier INSPIRED. The project falls under the industry category of business services, specifically focused on marketing and consulting. The contract was signed on 27 July 2022, with a total value of £29,270.40, and involves the delivery of creative services, including market research, content creation, and the development of web pages.

This tender provides substantial opportunities for businesses specialising in creative services, marketing consultancy, and digital content production. Companies with expertise in market research, video production, and web content development would be particularly well-suited to participate in similar future tenders. By engaging in such projects, these businesses can expand their portfolios and enhance their visibility within the academic sector, potentially attracting further collaborations with various educational institutions.

## Notice

We are seeking to appoint a supplier to support the development of our Employer Brand with a focus on recruitment for professional services staff. The creative services required will focus on three specific areas: 1. Market Research to develop our value proposition a. Undertake research to benchmark our 'offer' regarding value proposition and terms and conditions relative to others such that we can (a) be aware of any gaps in our offer such that HR can work to fill these and (b) understand how we are distinct from other offers so that we can labour these USPs as part of the promotional activity. 2. Creative Development a. Create some compelling new content explaining the various professional career opportunities at the University. This will include 4 x 3 minute videos communicating our value proposition. b. Engaging with stakeholders to identify the narrative/story for each video c. Videos will require end-to-end script writing, filming and editing d. Supply alternate cuts of the videos for use in different placements i. 1:1 ratio social placement (60 second cut) ii. 1:1 / 16:9 / 9:16 teaser trailers (10-15 seconds) iii. 16:9 condensed cut (1 - 3 minutes long) e. Supply projects and raw assets for in-house use after completion i. Be able to package up and supply all elements from a project to be worked on in-house using Adobe Creative Cloud applications ii. Ensure all footage, audio, designs and other composite elements created by the supplier are available and licensed for use in-house by Newcastle University in other productions iii. Provide costings for license buy-outs on stock or 3rd party elements where appropriate 3. The development of up to 15 web pages, including the a. Review of existing pages to identify opportunities to condense pages b. Writing of compelling new content driven by our core values c. Stakeholder engagement

### Lot Information

Lot 1

We are seeking to appoint a supplier to support the development of our Employer Brand with a focus on recruitment for professional services staff. The creative services required will focus on three specific areas: 1. Market Research to develop our value proposition a. Undertake research to benchmark our 'offer' regarding value proposition and terms and conditions relative to others such that we can (a) be aware of any gaps in our offer such that HR can work to fill these and (b) understand how we are distinct from other offers so that we can labour these USPs as part of the promotional activity. 2. Creative Development a. Create some compelling new content explaining the various professional career opportunities at the University. This will include 4 x 3 minute videos communicating our value proposition. b. Engaging with stakeholders to identify the narrative/story for each video c. Videos will require end-to-end script writing, filming and editing d. Supply alternate cuts of the videos for use in different placements i. 1:1 ratio social placement (60 second cut) ii. 1:1 / 16:9 / 9:16 teaser trailers (10-15 seconds) iii. 16:9 condensed cut (1 - 3 minutes long) e. Supply projects and raw assets for in-house use after completion i. Be able to package up and supply all elements from a project to be worked on in-house using Adobe Creative Cloud applications ii. Ensure all footage, audio, designs and other composite elements created by the supplier are available and licensed for use in-house by Newcastle University in other productions iii. Provide costings for license buy-outs on stock or 3rd party elements where appropriate 3. The development of up to 15 web pages, including the a. Review of existing pages to identify opportunities to condense pages b. Writing of compelling new content driven by our core values c. Stakeholder engagement

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/020569-2022 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Jul 2022 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 26 Jul 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £29,270 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEWCASTLE UNIVERSITY |
| Locality | NEWCASTLE UPON TYNE |
| Post town | Newcastle upon Tyne |
| Postcode | NE1 7RU |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Monument |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | INSPIRED |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 72210000 - Programming services of packaged software products
- 72212480 - Sales, marketing and business intelligence software development services
- 72212481 - Sales or marketing software development services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 28 Jul 2022 at 08:58 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/020569-2022

## Notice URLs

- https://ted.europa.eu/udl?uri=TED:NOTICE:318079-2020:TEXT:EN:HTML
- https://www.ncl.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0356c4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0356c4.json.