---
title: "The Provision of Search Engine Optimisation (SEO) Agency Services"
ocid: "ocds-h6vhtk-0356f1"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0356f1"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0356f1.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0356f1.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "HERIOT-WATT UNIVERSITY"
published: "2022-07-28"
---

# The Provision of Search Engine Optimisation (SEO) Agency Services

Buyer: HERIOT-WATT UNIVERSITY  
Current stage: Tender  
OCID: ocds-h6vhtk-0356f1

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0356f1)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0356f1.json)

## Summary

The procurement process, initiated by Heriot-Watt University, is for the supply of Search Engine Optimisation (SEO) Agency Services, valued at £700,000. This project is categorised under IT services consulting and aims to enhance the digital experience for prospective students, alumni, and partners across the university's website. The tender is currently in the active stage, with submissions due by 31 August 2022. Following the restricted procedure, potential bidders will be assessed on their technical ability, capacity, and compliance with various regulations, including the Public Contracts (Scotland) Regulations 2015.

This tender presents substantial opportunities for businesses specialising in digital marketing, particularly those with expertise in SEO and content strategy. Companies that can demonstrate a strong track record in enhancing brand awareness and digital engagement across diverse media will be well-suited to compete. Given the project's financial threshold and insurance requirements, businesses should have an annual turnover exceeding £1.4 million and possess relevant insurance coverage to qualify for participation.

## Notice

The University is seeking a Contractor to deliver an enhanced digital experience for Prospective Students, Alumni and Partners across the University website estate.

### Lot Information

Lot 1

3The University is seeking an agency for SEO and Content Strategy that will cover all Brand awareness and positioning, Marketing and recruitment campaigns, student recruitment (both on-campus and HW Online), Graduate Apprenticeships, Enterprise, Edinburgh Business School, Staff Recruitment and general promotion over a range of media types, and across a range of UK and international markets. Additional information: Economic operators may be excluded from this competition if they are in any of the situations referred to in regulations 58 of the Public Contracts (Scotland) Regulations 2015.

Renewal: The University reserves the right to extend the Agreement for a further 12 months period, subject to satisfactory performance and continuation of the University's requirements

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/020630-2022 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Jul 2022 |
| Submission deadline | 31 Aug 2022 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £700,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HERIOT-WATT UNIVERSITY |
| Locality | RICCARTON, EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH14 4AP |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | Pentland Hills |
| Westminster constituency | Edinburgh South West |
| Delivery location | TLM75 City of Edinburgh |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 28 Jul 2022 at 13:02 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/020630-2022

## Notice URLs

- http://hw.ac.uk
- http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000701659
- https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00307
- https://www.publictendersscotland.publiccontractsscotland.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0356f1. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0356f1.json.