---
title: "(NU/1589 - 68) Postgraduate and Undergraduate Tracking and Insight Products"
ocid: "ocds-h6vhtk-03574f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03574f"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03574f.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03574f.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NEWCASTLE UNIVERSITY"
published: "2022-07-29"
---

# (NU/1589 - 68) Postgraduate and Undergraduate Tracking and Insight Products

Buyer: NEWCASTLE UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-03574f

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03574f)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03574f.json)

## Summary

Newcastle University has successfully completed the procurement process for the contract titled "(NU/1589 – 68) Postgraduate and Undergraduate Tracking and Insight Products." This contract, classified under the business services sector with a focus on marketing and consulting, was initiated through a selective procurement method. The award was communicated on 27th July 2022, following a standstill period to allow for any challenges against the award decision, in compliance with the Public Contracts Regulations 2015. The contract value is set at £12,750, and it involves the provision of ongoing tracking data related to higher education applicants' needs and intentions.

This tender presents an opportunity for businesses specialising in market research, data analytics, and consultancy services to engage with an established institution like Newcastle University. Firms producing software for data tracking or providing insights into consumer behaviour will find this contract particularly relevant. With the use of a research panel of over 150,000 young individuals, companies capable of delivering tailored data solutions and workshops or developing agile online survey platforms are well-positioned to compete for similar opportunities in the future.

## Notice

We are seeking to appoint a supplier to provide continuous tracking data on HE applicant needs, intentions, motivations, and decisions across both the undergraduate and postgraduate markets. The supplier specifically is required to provide the following products and services: Products 1) Access to Undergraduate Applicant key trends, tracking their changing needs, intentions, motivations, and decisions based on annual data collection from 2006 to the present, including: a) Exploration of key decision-making factors b) Benchmarking of all individual UK HEI's performance c) Benchmarking of key trends based on subject choice d) Filtering at demographic, institutional, academic, attitudinal, and user segmentation levels e) Qualitative and emotional drivers - fully explorable verbatim comments to highlight key research areas 2) Access to Postgraduate Applicant key trends, tracking their changing needs, intentions, motivations, and decisions based on annual data collection from 2013 to the present, including: a) Exploration of key decision-making factors b) Benchmarking of all individual UK HEI's performance c) Benchmarking of key trends based on subject choice d) Filtering at demographic, institutional, academic, attitudinal and user segmentation levels e) Qualitative and emotional drivers - fully explorable verbatim comments to highlight key research areas Services 1) Direct access to a suite of dashboards to fully explore the data at a granular level across these 2 key market areas: Undergraduate, Postgraduate 2) Annual workshops to deep dive on key analysis areas with the suppliers' senior researchers, access to periodic expert trends and insight reports based on the latest data from the tracking suite and opportunities to form student/applicant panels for exploration of key themes. 3) Access to a research panel of 150,000 highly profiled 16-30s, who are available for online surveys, trackers, polling, audience measurement, benchmark studies and other research projects. 4) Provide a single Account Manager for updating and managing the products.

### Lot Information

Lot 1

We are seeking to appoint a supplier to provide continuous tracking data on HE applicant needs, intentions, motivations, and decisions across both the undergraduate and postgraduate markets. The supplier specifically is required to provide the following products and services: Products 1) Access to Undergraduate Applicant key trends, tracking their changing needs, intentions, motivations, and decisions based on annual data collection from 2006 to the present, including: a) Exploration of key decision-making factors b) Benchmarking of all individual UK HEI's performance c) Benchmarking of key trends based on subject choice d) Filtering at demographic, institutional, academic, attitudinal, and user segmentation levels e) Qualitative and emotional drivers - fully explorable verbatim comments to highlight key research areas 2) Access to Postgraduate Applicant key trends, tracking their changing needs, intentions, motivations, and decisions based on annual data collection from 2013 to the present, including: a) Exploration of key decision-making factors b) Benchmarking of all individual UK HEI's performance c) Benchmarking of key trends based on subject choice d) Filtering at demographic, institutional, academic, attitudinal and user segmentation levels e) Qualitative and emotional drivers - fully explorable verbatim comments to highlight key research areas Services 1) Direct access to a suite of dashboards to fully explore the data at a granular level across these 2 key market areas: Undergraduate, Postgraduate 2) Annual workshops to deep dive on key analysis areas with the suppliers' senior researchers, access to periodic expert trends and insight reports based on the latest data from the tracking suite and opportunities to form student/applicant panels for exploration of key themes. 3) Access to a research panel of 150,000 highly profiled 16-30s, who are available for online surveys, trackers, polling, audience measurement, benchmark studies and other research projects. 4) Provide a single Account Manager for updating and managing the products.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/020764-2022 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Jul 2022 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 26 Jul 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £12,750 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEWCASTLE UNIVERSITY |
| Locality | NEWCASTLE UPON TYNE |
| Post town | Newcastle upon Tyne |
| Postcode | NE1 7RU |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Monument |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YOUTHSIGHT |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 72210000 - Programming services of packaged software products
- 72212480 - Sales, marketing and business intelligence software development services
- 72212481 - Sales or marketing software development services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 29 Jul 2022 at 10:04 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/020764-2022

## Notice URLs

- https://ted.europa.eu/udl?uri=TED:NOTICE:318079-2020:TEXT:EN:HTML
- https://www.ncl.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03574f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03574f.json.