--- title: "(NU/1589 - 71) Strategic Narrative - Creative & Content Development" ocid: "ocds-h6vhtk-03578c" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03578c" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03578c.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03578c.json" source: "Find A Tender Service" current_stage: "Award" buyer: "NEWCASTLE UNIVERSITY" published: "2022-07-29" --- # (NU/1589 - 71) Strategic Narrative - Creative & Content Development Buyer: NEWCASTLE UNIVERSITY Current stage: Award OCID: ocds-h6vhtk-03578c [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03578c) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03578c.json) ## Summary The procurement process conducted by Newcastle University involves a tender for the project titled "(NU/1589 – 71) Strategic Narrative – Creative & Content Development." The university is seeking to engage a supplier to assist with developing a strategic narrative that communicates five thematic strengths in the fields of Ageing and Health, Cities and Place, Culture and Creative Arts, One Planet, and Data. This procurement was initiated using a selective method and is currently in the Award stage, having reached completion on 28th July 2022. The tender falls under the industry category of Business Services, specifically focusing on marketing and consulting services, and the project is to be delivered within the UK. This opportunity is particularly suited for small and medium-sized enterprises (SMEs) specialising in creative content development, video production, and marketing services. Businesses with experience in narrative development or those that can provide high-quality video content tailored to various platforms would be well-positioned to compete. Furthermore, the engagement with stakeholders to identify key narratives means that firms with strong communication and project management skills would excel in this tender, thereby enhancing their potential for growth in the competitive education sector. ## Notice We are seeking to appoint a supplier to support the development of our strategic narrative with a focus on communicating our five thematic strengths. Our vision is to be a world-leading university, advancing knowledge, providing creative solutions and solving global problems. We're world class at many things, but particularly recognised for our expertise in these areas: 1. Ageing and Health 2. Cities and Place 3. Culture and Creative Arts 4. One Planet 5. Data The creative services required will focus on two specific areas: 1. Developing the headline value proposition statements for each strength 2. Develop 1 x 3-minute video for each strength communicating the value proposition through a compelling narrative (Total of 5 videos) a. Engaging with stakeholders to identify the narrative/story for each research strength b. Videos will require end-to-end script writing, filming and editing c. Supply alternate cuts of the videos for use in different placements i. 1:1 ratio social placement (60 second cut) ii. 1:1 / 16:9 / 9:16 teaser trailers (10-15 seconds) iii. 16:9 condensed cut (1 - 3 minutes long) d. Supply projects and raw assets for in-house use after completion i. Be able to package up and supply all elements from a project to be worked on in-house using Adobe Creative Cloud applications ii. Ensure all footage, audio, designs and other composite elements created by the supplier are available and licensed for use in-house by Newcastle University in other productions iii. Provide costings for license buy-outs on stock or 3rd party elements where appropriate. ### Lot Information Lot 1 We are seeking to appoint a supplier to support the development of our strategic narrative with a focus on communicating our five thematic strengths. Our vision is to be a world-leading university, advancing knowledge, providing creative solutions and solving global problems. We're world class at many things, but particularly recognised for our expertise in these areas: 1. Ageing and Health 2. Cities and Place 3. Culture and Creative Arts 4. One Planet 5. Data The creative services required will focus on two specific areas: 1. Developing the headline value proposition statements for each strength 2. Develop 1 x 3-minute video for each strength communicating the value proposition through a compelling narrative (Total of 5 videos) a. Engaging with stakeholders to identify the narrative/story for each research strength b. Videos will require end-to-end script writing, filming and editing c. Supply alternate cuts of the videos for use in different placements i. 1:1 ratio social placement (60 second cut) ii. 1:1 / 16:9 / 9:16 teaser trailers (10-15 seconds) iii. 16:9 condensed cut (1 - 3 minutes long) d. Supply projects and raw assets for in-house use after completion i. Be able to package up and supply all elements from a project to be worked on in-house using Adobe Creative Cloud applications ii. Ensure all footage, audio, designs and other composite elements created by the supplier are available and licensed for use in-house by Newcastle University in other productions iii. Provide costings for license buy-outs on stock or 3rd party elements where appropriate. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/020848-2022 | | Notice type | Award Notice | | Procurement type | Dynamic | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Restricted procedure | | Tender suitability | Not specified | | Awardee scale | SME | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 29 Jul 2022 | | Submission deadline | Not specified | | Future notice date | Not specified | | Award date | 27 Jul 2022 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | £31,300 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Cancelled | | Awards status | Active | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | NEWCASTLE UNIVERSITY | | Locality | NEWCASTLE UPON TYNE | | Post town | Newcastle upon Tyne | | Postcode | NE1 7RU | | Country | England | | ITL 1 | TLC North East (England) | | ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear | | ITL 3 | TLC43 Tyneside | | Local authority | Newcastle upon Tyne | | Electoral ward | Monument | | Westminster constituency | Newcastle upon Tyne Central and West | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | ELEVEN MILES | ## CPV Codes ### Divisions - 48 - Software package and information systems - 72 - IT services: consulting, software development, Internet and support - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 48480000 - Sales, marketing and business intelligence software package - 48481000 - Sales or marketing software package - 72210000 - Programming services of packaged software products - 72212480 - Sales, marketing and business intelligence software development services - 72212481 - Sales or marketing software development services - 79000000 - Business services: law, marketing, consulting, recruitment, printing and security - 79342000 - Marketing services - 79413000 - Marketing management consultancy services ## Release History - 29 Jul 2022 at 14:32 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/020848-2022 ## Notice URLs - https://ted.europa.eu/udl?uri=TED:NOTICE:318079-2020:TEXT:EN:HTML - https://www.ncl.ac.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03578c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03578c.json.