---
title: "Provision of Revenue Based Gift Cards"
ocid: "ocds-h6vhtk-0359c7"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0359c7"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0359c7.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0359c7.json"
source: "Find A Tender Service"
current_stage: "Planning"
buyer: "VISITBRITAIN/VISITENGLAND"
published: "2022-08-08"
---

# Provision of Revenue Based Gift Cards

Buyer: VISITBRITAIN/VISITENGLAND  
Current stage: Planning  
OCID: ocds-h6vhtk-0359c7

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0359c7)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0359c7.json)

## Summary

The procurement process is led by VisitBritain/VisitEngland, focusing on the "Provision of Revenue Based Gift Cards" within the tourism industry. This tender is currently in the planning stage, with a future notice scheduled for 5th September 2022. The project aims to enhance the visitor economy by introducing Gift Cards that consumers can use to purchase various tourism products. The estimated contract value ranges from £0.01 to £7,500,000 and will primarily target the UK market, with possibilities for international outreach. Interested suppliers should complete and submit relevant documentation by 16:00 on 19th August 2022.

This opportunity presents significant potential for businesses in promotional services and those involved in the tourism sector, particularly those offering sales and redemption solutions for gift card products. Companies that specialise in e-commerce, B2B solutions, or have existing networks within key attractions across the UK will be particularly well-positioned to compete for this contract. Engaging with VisitBritain/VisitEngland’s procurement team may also provide valuable insights for participants looking to navigate this procurement efficiently.

## Notice

VisitBritain (VB) is looking at opportunities to grow the visitor economy through the creation of Gift Cards as a currency for consumers to purchase tourism products. In addition, we are looking to penetrate a new market for revenue generation through the sale of the Gift Cards in the B2B and corporate/incentives market.

### Lot Information

Lot 1

This is a Prior Information Notice to commence market testing for the provision of a Revenue Based Gift Card supplier.

VB is looking for a Gift Card provider that offers a sale and redemption solution of Gift Card products for the tourism industry. 

VB would sell and redeem the Gift Card (B2C) on its e-commerce site (VB Shop) and in addition, we are looking for a Gift Card provider to facilitate the sale and redemption of Gift Cards in the B2B space through its existing network of partnerships.

The VB Gift Card would have approximately 30-40 key attractions across the UK and be available as a minimum in the UK domestic market, and potentially in the international markets.

VB would like to sell the Gift Card through its VisitBritain shop online platform (B2C) and also would like the VB Gift Card to be sold to the corporate/incentives markets/shopping centres/3rd parties (B2B). 

We would be interested in respondee's views on the minimum contract period to ensure commercial viability, particularly with breakage.

The market should note that the estimated contract value cannot be quantified at this stage, therefore this estimated range for this 'concession' contract is PS0.01 - PS7,500,000. 

To register your interest in this potential opportunity, and to participate in the Prior Information Market Testing, please register using the following link:

https://visitbritain.force.com/s/Welcome

Intererested suppliers MUST firstly complete and return the Mutual NDA. Upon completion, VB will provide these suppliers with access to VB shop financial information. Finally, interested suppliers must then complete & return the Market Testing Questionnaire no later than 16:00pm on Friday 19 August 2022 on via the Atamis eSourcing portal.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/021718-2022 |
| Notice type | Planning Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Aug 2022 |
| Submission deadline | Not specified |
| Future notice date | 4 Sep 2022 |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £7,500,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planned |
| Lots status | Planned |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | VISITBRITAIN/VISITENGLAND |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1W 0BD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI3 Inner London - West |

## CPV Codes

### Divisions

- 75 - Administration, defence and social security services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 75125000 - Administrative services related to tourism affairs
- 79342200 - Promotional services

## Release History

- 8 Aug 2022 at 11:37 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/021718-2022

## Notice URLs

- http://www.visitbritain.org
- https://visitbritain.force.com/s/Welcome

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0359c7. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0359c7.json.
