---
title: "Media Advertising Services"
ocid: "ocds-h6vhtk-035b46"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-035b46"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-035b46.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-035b46.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "COVENTRY UNIVERSITY"
published: "2022-08-12"
---

# Media Advertising Services

Buyer: COVENTRY UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-035b46

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## Summary

The Coventry University has recently awarded a contract for Media Advertising Services to Ansco Arena. The procurement process was conducted through a limited award procedure without prior publication of a call for competition. The contract, with an award value of £300,000 GBP, was signed on 13th July 2022. Coventry University sought to create a one-year marketing partnership with The O2 arena to enhance brand awareness and drive student recruitment into CU London Greenwich. The procurement was justified based on the unique competitive advantage provided by The O2 Arena's proximity to CU London Greenwich and its media/marketing reach.

This tender for Media Advertising Services by Coventry University can create opportunities for businesses specializing in advertising and marketing services. Companies with experience in leveraging media channels for brand promotion and student recruitment would be well-suited to compete. The procurement stage for this opportunity was completed with the current active contract aimed at enhancing brand visibility and student recruitment for CU London Greenwich through targeted media advertising strategies. Businesses looking to collaborate with universities for marketing initiatives should explore this contract as it offers a focused opportunity in the services sector.

## Notice

Intention to award a Public contract under Regulation 32(2) (b) (iii) of the Public Contract Regulations 2015 for the provision of Media Advertising Services.

### Lot Information

Lot 1

To create a one year marketing partnership with The O2 arena allowing CU London Greenwich access to their unique combination of media and marketing channels. To purchase the usage of specific media and marketing channels owned and operated by The O2 with an agreed usage frequency. The media marketing channels will be physically at the venue and visible to visitors and team members and marketing channels that The O2 use to push out messaging such as database emails, press releases or mobile phone push notifications. CU London Greenwich will provide the content and design for use on these channels. The main objectives of the purchase of the channel usage is to create brand awareness and drive student recruitment into CU London Greenwich.

### Procurement Information

The works, supplies or services can be provided only by a particular economic operator for the following reason: Purchase of supplies or services on particularly advantageous terms The combination of O2 Arena's proximity to CU London Greenwich (approx. 500 metres from the campus) and its media/marketing channel customer reach, provides a uniquely competitive advantage . We do not believe that there is another provider on the North Greenwich Peninsula that can provide this unique combination of channels, that would reach the same number of impressions for the proposed fee and is within close proximity of the CU London Greenwich campus allowing for ease of communication and collaboration.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/022257-2022 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Aug 2022 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 12 Jul 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £300,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | COVENTRY UNIVERSITY |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV1 5FB |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG33 Coventry |
| Local authority | Coventry |
| Electoral ward | St Michael's |
| Westminster constituency | Coventry South |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ANSCO ARENA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79342000 - Marketing services

## Release History

- 12 Aug 2022 at 09:31 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/022257-2022

## Notice URLs

- https://www.coventry.ac.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-035b46. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-035b46.json.