---
title: "QUB/2292/22 Contract for a Marketing Campaigns Partner for Domestic Markets (UK and Ireland)"
ocid: "ocds-h6vhtk-035b84"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-035b84"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-035b84.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-035b84.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "QUEEN'S UNIVERSITY BELFAST"
published: "2023-01-31"
---

# QUB/2292/22 Contract for a Marketing Campaigns Partner for Domestic Markets (UK and Ireland)

Buyer: QUEEN'S UNIVERSITY BELFAST  
Current stage: Award  
OCID: ocds-h6vhtk-035b84

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## Summary

The Queen's University Belfast has awarded contracts for a Marketing Campaigns Partner for Domestic Markets (UK and Ireland). The procurement process was split into two lots: Lot 1 for digital marketing campaigns and Lot 2 for out of home and audio campaigns. The University required robust reporting and advice on marketing strategies. The contracts are active, with Net Natives Ltd and Krow Ireland Ltd being the respective successful suppliers. The contract values are £750,000 and £644,000. The procurement method was an open procedure, and the awards are currently in effect.

This tender offers opportunities for businesses in the marketing services industry. Companies with expertise in digital marketing, out of home advertising, and audio campaigns would be well-suited to compete. The contracts involve supporting the University's Strategic Marketing and Communications goals. The procurement stage is active, with a deadline for the tender period on September 12, 2022, and the bid opening on September 13, 2022, in Belfast. Interested businesses can engage electronically or through written submissions, creating a conducive environment for growth and collaboration with Queen's University Belfast.

## Notice

The University has a requirement for a marketing partner to support Strategic Marketing and Communications achieve the goals and recruitment objectives set out in Strategy 2030. This requirement has been split into two Lots. Economic Operators can submit a tender response for either Lot 1 or Lot 2 or both Lots.Lot 1The agency will be responsible for: * Development and implementation of multi-channel digital marketing campaigns in domestic markets (UK and ROI)* Robust reporting and digital advice and guidance on an ongoing basis to the University's in-house marketing and recruitment teams to inform planning, delivery and to optimise marketing performance. Lot 2The agency will be responsible for: * Planning and buying of out of home and audio campaigns in domestic markets (UK and Ireland). This will include researching the opportunities, identifying target audience media consumption habits, assessing environmental factors that could impact on campaign delivery and media buying

### Lot Information

Lot 1 - Contract for a Digital Marketing Campaigns Partner in domestic markets (UK and Ireland)

The University has a requirement for a marketing partner to support Strategic Marketing and Communications achieve the goals and recruitment objectives set out in Strategy 2030. This requirement has been split into two Lots. Economic Operators can submit a tender response for either Lot 1 or Lot 2 or both Lots.Lot 1The agency will be responsible for: * Development and implementation of multi-channel digital marketing campaigns in domestic markets (UK and ROI)* Robust reporting and digital advice and guidance on an ongoing basis to the University's in-house marketing and recruitment teams to inform planning, delivery and to optimise marketing performance.

Options: The Contract will initially be for a period of 12 months, subject to satisfactory annual review, with the option to extend the contract by up to a further 48 months.

Renewal: The Contract will initially be for a period of 12 months, subject to satisfactory annual review, with the option to extend the contract by up to a further 48 months.

Lot 2 - Contract for an out of home and audio media planning and buying partner in domestic markets

The University has a requirement for a marketing partner to support Strategic Marketing and Communications achieve the goals and recruitment objectives set out in Strategy 2030. This requirement has been split into two Lots. Economic Operators can submit a tender response for either Lot 1 or Lot 2 or both Lots.Lot 2The agency will be responsible for: * Planning and buying of out of home and audio campaigns in domestic markets (UK and Ireland). This will include researching the opportunities, identifying target audience media consumption habits, assessing environmental factors that could impact on campaign delivery and media buying. * Robust reporting and advice on out of home and audio opportunities for the University to inform future planning and buying.

Options: The Contract will initially be for a period of 12 months, subject to satisfactory annual review, with the option to extend the contract by up to a further 48 months.

Renewal: The Contract will initially be for a period of 12 months, subject to satisfactory annual review, with the option to extend the contract by up to a further 48 months.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/002897-2023 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 31 Jan 2023 |
| Submission deadline | 12 Sep 2022 |
| Future notice date | Not specified |
| Award date | 31 Jan 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £1,394,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | QUEEN'S UNIVERSITY BELFAST |
| Locality | BELFAST |
| Post town | Northern Ireland |
| Postcode | BT7 1NN |
| Country | Northern Ireland |
| ITL 1 | TLN Northern Ireland |
| ITL 2 | TLN0 Northern Ireland |
| ITL 3 | TLN06 Belfast |
| Local authority | Belfast |
| Electoral ward | Central |
| Westminster constituency | Belfast South and Mid Down |
| Delivery location | TLN0 Northern Ireland |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | KROW IRELAND; NET NATIVES |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 31 Jan 2023 at 11:17 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/002897-2023
- 12 Aug 2022 at 15:31 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/022345-2022

## Notice URLs

- http://www.qub.ac.uk
- http://www.qub.ac.uk/po
- https://in-tendhost.co.uk/queensuniversitybelfast/aspx/Home

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-035b84. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-035b84.json.
